>> HELLO AND WELCOME TO "IN
WISCONSIN."
I'M PATTY LOEW.
THIS WEEK MEET ONE OF
WISCONSIN'S GREATEST CHAMPIONS
OF THE ENVIRONMENT, DISCOVER
HOW BREAKING NEWS ABOUT THE
GREAT LAKES COMPACT COULD
AFFECT WATER-POOR WAUKESHA AND
GET THE SCOOP ON HOW THIS SMALL
BUSINESS OWNER REACHED THE ROAD
TO SWEET SUCCESS.
IT'S ALL AHEAD "IN WISCONSIN."
>> MAJOR FUNDING FOR "IN
WISCONSIN" IS PROVIDED BY THE
PEOPLE OF ALLIANT ENERGY WHO
BRING SAFE, RELIABLE AND
ENVIRONMENTALLY FRIENDLY ENERGY
TO KEEP HOMES, NEIGHBORHOODS
AND LIFE IN WISCONSIN RUNNING
SMOOTHLY.
ALLIANT ENERGY OFFERING
ENERGY-SAVING IDEAS ON THE WEB.
UW HEALTH PROVIDING SPECIALTY
AND PRIMARY CARE FOR ALL AGES
THROUGHOUT WISCONSIN.
INFORMATION ON UW HEALTH
PHYSICIANS AND CLINICS AND ON
UNIVERSITY OF WISCONSIN
HOSPITAL AVAILABLE ON THE WEB.
UW HEALTH, HEALTHCARE FOR THE
GREATER GOOD.
AND BY THE ANIMAL DENTAL CENTER
OF MILWAUKEE AND OSHKOSH.
A VETERINARY SPECIALIST WORKING
WITH PET OWNERS AND FAMILY
VETERINARIANS THROUGHOUT
WISCONSIN PROVIDING CARE FOR
ORAL DISEASE AND DENTAL
PROBLEMS OF SMALL COMPANION
ANIMALS.
>> IN THE EARLY 1900s, THE
TIMBER BARONS CLEARED VIRTUALLY
ALL THE TREES FROM NORTHERN
WISCONSIN.
IT WAS CALLED THE BIG CUTOVER.
NEARLY 100 YEARS AND A GREAT
DEAL OF EFFORT LATER, MUCH OF
THAT FORESTED LANDSCAPE HAS
BEEN REPLANTED.
FRED WESSEL INTRODUCES US TO A
MAN WHO HAS BEEN INSTRUMENTAL
IN HELPING TO BRING BACK THE
GREAT NORTHWOODS FROM THE
GROUND UP.
>> MARTIN HANSON OF MELLEN,
WISCONSIN, DOESN'T OFTEN DRIVE
THROUGH THESE WOODS.
WOODS HE HELPED RESTORE FROM
THE EARLY YEARS OF
CLEAR-CUTTING.
>> HOPE I'M ON THE ROAD.
>> YOU KNOW WHAT YEAR THIS ONE
WAS MADE?
>> 1962.
GOOD THING THIS THING HAS
BRAKES.
>> NOW IN HIS NINTH DECADE
HANSON TAKES CONSERVATION
ISSUES VERY SERIOUSLY BUT NEVER
PASSES UP A CHANCE TO JOKE
AROUND.
>> I'VE ALWAYS FOUND WHERE
THERE'S A WILL THERE ARE
RELATIVES.
>> AS ONE OF WISCONSIN'S MOST
ACTIVE CONSERVATIONISTS HE'S
SPONSORED MANY INITIATIVES.
HE'S APT TO DESCRIBE HIMSELF
WITH A SINGLE WORD.
>> TROUBLEMAKER.
SOME PEOPLE CALLED ME THAT.
WHAT THE HECK.
I'M NOT ASHAMED OF THAT.
>> THE PEOPLE HE MAKES TROUBLE
FOR ARE THOSE WHO MAY NOT AGREE
WITH HIM ABOUT NATURE AND
WILDLIFE CONSERVATION.
>> HE JUST SEEMS TO GET
INVOLVED IN ANY CONSERVATION
ISSUE AND REALLY WORKS.
>> HANSON WAS BORN IN CHICAGO
IN 1927.
IN THE YEARS BEFORE THE
DEPRESSION, HIS FAMILY LOOKED
FOR VACATION PROPERTY IN
NORTHERN WISCONSIN.
IN ASHLAND COUNTY THEY FOUND
REMOTE AND RUGGED LAND WITH
GRANITE OUTCOPTION CROPINGS
NEAR THE GREAT DIVIDE OF
WISCONSIN'S WATERSHED.
>> MY FATHER BOUGHT 1240 ACRES.
IT WAS CUT AND BURNED OVER AND
BASICALLY HAD NO TREES.
MY MOTHER LOOKED AT IT AND SAID
HE LOST HIS MIND.
HE BOUGHT IT FOR $3 AN ACRE AND
PAID $2 AN ACRE TOO MUCH.
NO TREES TO SPEAK OF.
THAT'S THE WAY THE TIMBER
BARONS LEFT IT.
>> FOR THE EXTENDED HANSON
FAMILY THE RAIL AND ROAD TRIPS
TO THE NORTH COUNTRY MEANT
SUMMERS WITH PLENTY OF OUTDOOR
RECREATION.
>> AS A KID I SPENT MY SUMMERS
UP HERE.
>> FOR HIM IT WAS AN IDYLLIC,
IF NOT PRIVILEGED, RETREAT.
>> MARTIN'S FATHER OWNED A
FURNITURE BUSINESS IN CHICAGO.
AT THE TIME HE INHERITED IT I
THINK HE QUIT WORK AND INVESTED
HIS MONEY AND VERY WISELY.
>> HE'S ALWAYS LIVED FRUGALLY.
HE DOESN'T BUY FANCY CLOTHES
AND HE DOESN'T SPEND MUCH.
HE'S VERY KNOWLEDGEABLE.
>> HANSON'S LOVE OF NATURE AND
CONSERVATION PRINCIPLES ARE
DOOP ROOTED.
HE GOT EARLY LESSONS IN THE
VALUE OF LAND MANAGEMENT AND
THE TREES PLANTED BY HIS FAMILY
MATURED TO HELP REFOREST THEIR
PROPERTY.
>> MY BROTHER, LOUIE AND I, OUR
CHORE EVERY DAY WAS TO HAUL A
BUCKET OF WATER TO EACH TREE.
WE HAD A LOT OF WORK TO DO.
>> HIS EXPOSURE TO HUNTING AND
FISHING ALSO BEGAN IN THOSE
YEARS BEFORE WORLD WAR II.
>> THAT'S WHERE I CAUGHT MY
FIRST MUSKY, 36 INCHES LONG.
>> HOW OLD WERE YOU?
>> 12 OR 13.
>> I STARTED OUT WITH A RIFLE
AND HUNTED DEER AND THEN WORLD
WAR II ENLISTED IN THE NAVY.
I NEVER FINISHED HIGH SCHOOL.
MY CONGRESSMAN DAVEY OBEY SAID
WHOEVER GAVE ME THE GOOD
CONDUCT MEDAL MADE A HECK OF A
MISTAKE.
>> AFTER THE SECOND WORLD WAR
HANSON SPENT MORE AND MORE TIME
AT THE FAMILY PROPERTY.
HIS CURIOSITY AND KNOWLEDGE
ABOUT WILDLIFE CONTINUING TO
GROW AS DIVERSE SPECIES CAME
BACK TO THE REBORN FORESTS.
>> I LOOKED UP IN THE TREE AND
THERE IS THIS LYNX LOOKING AT
ME ABOUT 1950.
HE SAT ON THE LIMB FOR MAYBE
FIVE MINUTES.
>> AS A MEMBER OF THE
ADVENTURERS CLUB OF CHICAGO HE
TRAVELED EXTENSIVELY BOTH TO
OBSERVE WILDLIFE AND HUNT BIG
GAME.
>> I TOOK UP THE CHALLENGE OF A
BOW AND ARROW.
WENT TO ALASKA GOT A BROWN
BEAR, A GRIZZLY BEAR.
>> EVENTUALLY HIS ENTHUSIASM
LED TO MAKING FILMS ABOUT BOW
HUNTING TO SHOW HUNTERS IN
VARIOUS ORGANIZATIONS BACK HOME.
>> HERE IS THE CHANCE AND I HAD
MY SHOT.
WELL, I STARTED OUT TAKING
PICTURES WITH A 16 MILLIMETER
MOVIE CAMERA YEARS AGO UP IN
ALASKA AND HERE.
>> FOR SEVERAL YEARS HANSON
HELD BOW HUNTING RECORDS FOR
GAME TAKEN WHILE MAKING HIS
MOVIES.
>> WE ESTIMATED THE WEIGHT TO
BE ABOUT 500 POUNDS.
>> ONE OF HIS MOVIES DOCUMENTED
A HUNT OF AN ENTIRELY DIFFERENT
NATURE.
>> MARTIN AND HIS BROTHER WENT
TO ALASKA AND CAPTURED DALL
SHEEP KIDS, LITTLE ONES.
>> LOUISE ALWAYS FED THE
YOUNGEST RAMS FIRST.
WE HAD TO BE CAREFUL NOT TO
OVERFEED THE SHAPE.
>> THEY TOOK THESE TO THE
BROOKFIELD ZOO IN CHICAGO.
FLEW THEM BACK FROM ALASKA,
THEY DID THAT WITH THEIR OWN
MONEY.
>> A FEW YEARS LATER HANSON HAD
A CHANGE OF HEART ABOUT HUNTING
OF ANY KIND AND GAVE IT UP
ENTIRELY IN THE 1960s.
>> HE SHOT A BIG BUCK AND
THOUGHT WHAT IN THE WORLD DID I
DO THAT FOR?
>> I SAID TO MYSELF I DIDN'T
WANT THE HORNS, I DIDN'T WANT
THE HIDE AND I DON'T CARE FOR
VENISON, SO WHY DID I SHOOT IT?
I CAN'T EVER SEE IT AGAIN.
THEN I STARTED TAKING PICTURES
OF THEM AND HAVE TAKEN VIDEO
EVER SINCE.
>> THOUGH THE CABINS AT BEAVER
DAM LAKE WERE NEVER WINTERIZED
HANSON BEGAN LIVING THERE YEAR
ROUND IN 1961.
>> I LIKE THE WOODS, I LIVE IN
THE WOODS.
THE EASIEST DECISION I EVER
MADE WAS TO LIVE HERE.
IT'S A LOT NICER NOW THAN IT
WAS WHEN I FIRST CAME UP HERE.
I SPENT QUITE A BIT OF TIME UP
HERE OFF AND ON.
I WAS A PROFESSOR IN THE
WILDLIFE ECOLOGY DEPARTMENT.
LY BOLD WAS THE ORIGINAL
CHAIRMAN OF THE WILDLIFE
DEPARTMENT.
WHEN I GOT TO KNOW MARTIN I
WOULD HAUL A BUS LOAD OF
STUDENTS UP HERE AND MARTIN IS
KNOWLEDGEABLE ABOUT THE
WILDLIFE, VEGETATION AND
EVERYTHING.
IF THERE WAS A POLICY THE
FOREST SERVICE HAD THAT HE
DIDN'T LIKE, BOY, HE WOULD JUST
ORGANIZE A BIG MEETING.
>> IN ONE PROJECT HANSON TEAMED
UP WITH ORRIN RONGSTAD AND
OTHERS TO CAPTURE WILD ELK AND
REINTRODUCE THEM INTO WISCONSIN
WHERE THEY HAD BEEN ABSENT FOR
OVER 100 YEARS.
>> HE ALWAYS TRIED TO STAY IN
THE BACKGROUND.
HE DIDN'T LIKE TO BE IN THE
FOREFRONT OF ANY OF THESE.
>> TELL US, MARTIN, SOME OF THE
THINGS YOU'VE BEEN INVOLVED IN.
>> I'M NOT GOING TO GET ON THAT
KICK.
>> YOU CAN BRIEFLY GO THROUGH
THEM.
THE APOSTLE ISLANDS.
>> I KNOW ORRIN RONGSTAD,
THAT'S ALL I NEED TO KNOW.
>> THE APOSTLE ISLANDS, HE WAS
REALLY INSTRUMENTAL IN GETTING
THOSE.
>> WHEN GAYLORD NELSON BECAME
WISCONSIN'S GOVERNOR AND
SENATOR IN 1961 HANSON FOUND A
TRUE FRIEND AND LIKE-MINDED
ADVOCATE TO HELP BRING THE
APOSTLE ISLANDS UNDER FEDERAL
PROTECTION.
>> GAYLORD HAD A VERY DISARMING
WAY OF SPEAKING AND HE STARTED
TALKING ABOUT VALUES THAT
PEOPLE CARE ABOUT, THE PLACES
THEY LIVE.
>> HANSON HELPED MAKE A FILM
THAT SENATOR NELSON USED TO
GAIN SUPPORT.
>> UP HERE IN THIS BEAUTIFUL
PART OF LAKE SUPERIOR IN
WISCONSIN ARE THE APOSTLE
ISLANDS.
>> IN 1963 SENATOR NELSON
CONVINCED PRESIDENT KENNEDY TO
GO ON AN 11-STATE CONSERVATION
TOUR.
>> I PERSUADED HIM WHEN HE
LANDED IN DULUTH WE SHOULD TAKE
SOME ARMY HELICOPTERS AND FLY
OVER THE APOSTLE ISLANDS.
>> ON THAT TOUR GAYLORD HAD ME
AS A TOUR DIRECTOR.
WE LOOKED AT THE ISLANDS AND
CAME OVER THE SAND BEACHES AND
CLIFFS.
THERE IS NO GROUP OF ISLANDS
LIKE IT.
ONE OF THE BETTER SAILING AREAS
OF ALL THE GREAT LAKES.
I MENTIONED THAT, I GOT THIS
BIG KENNEDY SMILE.
>> SADLY, MARTIN HANSON'S
HELICOPTER FLIGHT WITH THE
PRESIDENT CAME JUST TWO MONTHS
BEFORE THE ASSASSINATION IN
DALLAS.
BUT EVENTUALLY GAYLORD NELSON
SENT MARTIN HANSON'S DREAM WAS
REALIZED WITH THE 1970 LAW THAT
CREATED THE APOSTLE ISLANDS
NATIONAL LAKESHORE.
BY THEN HANSON HAD MOVED OUT OF
THE OLD FAMILY CABINS AND INTO
A NEW HOUSE THAT BROUGHT HIM
EVEN CLOSER TO THE NATURAL
WORLD AROUND HIM.
>> WHEN I BUILT THIS HOUSE, THE
IDEA WAS TO VIEW WILDLIFE
PRINCIPALLY AND I PUT ALL THESE
WINDOWS IN AND I DIDN'T THINK I
WOULD EVER LIVE IN A GLASS
HOUSE BUT HERE I AM.
>> HANSON AND HIS SIBLINGS HAVE
DONATED MOST OF THEIR LAND TO
THE UNIVERSITY OF WISCONSIN IN
1970.
RECENTLY THAT AREA OF MORE THAN
1,000 ACRES WAS SOLD TO THE
U.S. FOREST SERVICE PREVENTING
ANY NEW THREATS TO THE WOODS
AND WILDLIFE.
>> ALL IN ALL, A FAR CRY FROM
THE LEFTOVERS OF THE TIMBER
BARONS.
>> I ENHANCED IT BY PLANTING
SOME PINE TREES AND COVER FOR
WILDLIFE SO I HAVE A MIXED
FOREST AND THAT IS WHAT YOUR
WILDLIFE LIKES.
OVER THE YEARS I'VE SHOT
PROBABLY 1,000 VIDEOTAPES.
I TAKE PICTURES FROM MY HOUSE
HERE AND I HAVE SEVERAL
DIFFERENT BLINDS.
I HAVE SOME BLINDS WHERE I'LL
SIT ALL DAY TO GET PICTURES.
BECAUSE YOU NEVER KNOW WHEN
YOU'RE GOING TO GET THE ONE YOU
WANT.
I SPENT NINE DAYS ALL DAY LONG
BY A BEAVER POND AND GOT THEM
PUTTING DOWN TREES, DIFFERENT
SPECIES, HAULING THE BRUSH TO
THEIR WINTER FOOD SUPPLY,
FIXING UP THEIR HOUSE FOR
WINTER AND YOU GET A MULTITUDE
OF SPECIES HERE.
SO THAT'S WHAT I ENJOY.
>> HANSON'S PATIENT CAMERA WORK
HAS DOCUMENTED WILDLIFE
BEHAVIOR IN ALL THE SEASONS AND
INCLUDES BEARS OF ALL SIZES,
FOXES, DEER, EAGLES, VULTURES,
CRANES, MERGANSER DUCKS,
OTTERS, WOLVES, ELK, BOBCATS
PLAYING WITH A HAPLESS MOUSE
AND AN ACTUAL WISCONSIN BADGER.
>> I WOULD EDIT THE VIDEOS AND
MAKE COPIES AND GIVE IT TO
FRIENDS AND PEOPLE THAT VISIT
ME AND PEOPLE I KNOW.
I'VE PROBABLY GIVEN AWAY OVER
300 OF THEM.
>> ONE OF THE BIGGEST FANS OF
HANSON'S VIDEOS WAS HIS GOOD
FRIEND, GAYLORD NELSON.
HE ESPECIALLY LIKED NELSON'S
RARE FOOTAGE OF TWO CRANES
FACING DOWN AN EAGLE.
>> WRITING THE SCRIPT AND BEING
ACCURATE OF WHAT YOU SAY ABOUT
A SPECIES IS VERY IMPORTANT.
THERE IS A CYCLE TO ALL LIVING
THINGS AND HOW THEY INTERRELATE
WITH ONE ANOTHER.
>> LIKE ALDO LEOPOLD HANSON HAS
BEEN A KEEN OBSERVER OF THE
CYCLES OF WILDLIFE WITH THE
ADVANTAGE THAT HE LIVES IN THE
WOODS YEAR ROUND.
IN THE WOODS HE HELPED REVIVE
AND CONSERVE SO WELL SINCE HIS
FAMILY FIRST CAME HERE MORE
THAN 80 YEARS AGO.
>> THAT WAS THE VOICE OF
WISCONSIN PUBLIC RADIO'S JIM
FLEMING THAT YOU HEARD IN THAT
REPORT.
MORE OF MARTIN HANSON'S RARE
VIDEO FOOTAGE WILL APPEAR AS
PART OF AN UPCOMING SERIES OF
REPORTS WE'RE PREPARING ABOUT
WOLVES IN OUR STATE.
>> IT WAS ANNOUNCED TODAY THAT
THE WISCONSIN LEGISLATURE MAY
FINALLY RATIFY THE GREAT LAKES
COMPACT.
THE COMPACT WOULD GOVERN FUTURE
WATER USE AND WAS APPROVED MORE
THAN TWO YEARS AGO BY THE
GOVERNORS OF THE GREAT LAKES
STATES.
HOWEVER, THE LEGISLATURES IN
THOSE STATES MUTT ALSO RATIFY
THE AGREEMENT.
THAT PROCESS HAS BEEN STALLED
IN WISCONSIN UNTIL NOW.
GOVERNOR JIM DOYLE HAS CALLED A
SPECIAL SESSION OF THE
LEGISLATURE TO VOTE NEXT WEEK.
NEWS OF THE COMPACT IS BEING
CLOSELY MONITORED BY MANY WATER
HUNGRY CITIES ACROSS THE
COUNTRY INCLUDING ONE IN
WISCONSIN AS ART HACKETT
REPORTS.
>> WAUKESHA DRAWS ITS WATER
FROM DEEP SANDSTONE WELLS.
>> THIS ONE IS PUMPING AT 800
GALLONS A MINUTE.
WE PRODUCE 1 MILLION GALLONS OF
DAY OUT OF THIS WELL HERE.
>> WHEN RANDY TALKS ABOUT
COMPLIANT WATER HE MEANS WATER
THAT MEETS THE ENVIRONMENTAL
PROTECTION AGENCY STANDARDS.
SOME OF WAUKESHA'S WELLS ARE
NOT COMPLIANT.
THEY EXCEED THE EPA STANDARDS
FOR THE CANCER CAUSING ELEMENT
RADIUM.
WAUKESHA NEEDS A NEW WATER
SOURCE.
>> THERE WILL BE CHALLENGES AND
HURDLES TO COME ALONG THE WAY.
WHICH ONE OF THESE OPTIONS IS
MOST ATTRACTIVE TO US I BELIEVE
IS THE GREAT LAKES OPTION.
>> BUT AS FOR NOW, LAKE
MICHIGAN WATER IS LEGALLY OUT
OF REACH.
UNDER A COMPACT SIGNED BY GREAT
LAKES GOVERNORS AND PREMIERES
IN 1985 DIVERTING GREAT LAKES
WATER TO WAUKESHA WOULD REQUIRE
APPROVAL OF ALL GREAT LAKES
STATES AND PROVINCES.
THAT'S NOT LIKELY TO HAPPEN.
WAUKESHA'S WATER SUPPLY HINGES
ON INTERGOVERNMENTAL AGREEMENTS
BECAUSE THE CITY LIES JUST WEST
OF A RIDGE NEAR THE BORDER
BETWEEN WAUKESHA AND MILWAUKEE
COUNTIES.
IT APPEARS AS A LONG UPHILL
GRADE TO PEOPLE DRIVING ALONG
THE INTERSTATE TOWARDS LAKE
MICHIGAN.
IT'S CALLED THE SUB CONTINENTAL
SURFACE DIVIDE.
>> IF YOU THROW A PAIL OF WATER
ON THE SURFACE IF IT FLOWS TO
THE EAST AND GOES INTO LAKE
MICHIGAN IT WOULD BE A
TRIBUTARY TO THE GREAT LAKES.
>> UNDER THE COMPACTS GREAT
LAKES WATER BELONGS TO THOSE
EAST OF THAT DIVIDE.
WAUKESHA LIES TO THE WEST OF
THE DIVIDE.
BUT WAUKESHA ARGUES THERE IS A
SECOND DIVIDE, THE GROUNDWATER
DIVIDE.
THE GROUNDWATER DIVIDE LIES
NEAR THE WAUKESHA/JEFFERSON
COUNTY LINE.
WAUKESHA IS BETWEEN THAT DIVIDE
AND LAKE MICHIGAN.
>> THE EXISTENCE OF THE
GROUNDWATER DIVIDE IS WHY
WAUKESHA IS EYEING AN UPDATED
VERSION OF THE COMPACT SIGNED
IN 2005 AND PENDING
RATIFICATION BY LEGISLATORS.
THE UPDATED COMPACT SAYS THE
WATERS OF THE GREAT LAKES
INCLUDE ALL TRIBUTARY
GROUNDWATER AND WAUKESHA
CONTENDS IT IS ALREADY USING
TRIBUTARY GROUNDWATER.
WAUKESHA'S WELLS TAP AN AUK
WHICHFER THAT LIES BENEATH A
WATER RESISTANT SHALE THAT
SLOPES EASTWARD AND CONTINUES
UNDER LAKE MICHIGAN.
>> THAT WATER IN THE DEEP
AUKFER TRAVELS EAST TOWARD THE
GREAT LAKES.
THE WATER WE'RE USING IN THE
DEEP ONE ACTUALLY RECHARGES THE
GREAT LAKES.
>> UNDER THIS THEORY, IF
WAUKESHA STOPS PUMPING,
GROUNDWATER LEVELS WILL RISE,
WAUKESHA ARGUES LAKE MICHIGAN
WILL BENEFIT.
THE U.S. GEOLOGICAL SURVEY AND
THE WISCONSIN GEOLOGICAL AND
NATURAL HISTORY SURVEY BUILT A
COMPUTER MODEL OF SOUTHEASTERN
WISCONSIN'S GROUNDWATER FLOWS.
>> THE WATER THAT IS ACTUALLY
COMING OUT OF THE WELLS AT THIS
MOMENT IS WATER THAT WAS ON ITS
WAY VERY, VERY SLOWLY, TOWARD
LAKE MICHIGAN AND WOULD HAVE
GONE TO LAKE MICHIGAN IN
SEVERAL THOUSAND YEARS.
>> DANIEL FEINSTEIN SAYS IF
WAUKESHA STOPS PUMPING GROUND
LEVELS WILL RISE BUT LAKE
MICHIGAN WON'T SEE A MEASURABLE
BENEFIT.
HE ADDS THAT LAKE MICHIGAN
WOULD SURVIVE A DIVERSION TO
WAUKESHA WITHOUT NOTICEABLE
EFFECTS.
>> THAT BY ITSELF WOULD BE
VIRTUALLY NO EFFECT ON THE LAKE.
WE WOULDN'T BE ABLE TO DETECT A
CHANGE IN LAKE LEVEL OR
ANYTHING LIKE THAT.
>> BUT THE ISSUE ISN'T JUST
WHAT WAUKESHA DOES.
IT'S WHAT OTHER COMMUNITIES
MIGHT WANT TO DO IF WAUKESHA IS
ALLOWED A DIVERSION.
PETER REPRESENTED WISCONSIN AT
THE TIME THE ORIGINAL COMPACT
WAS SIGNED IN 1985.
>> IF YOU LOOK AT CURRENT USE,
WE COULD EASILY BE UP TO A
COUPLE HUNDRED MILLION GALLONS
A DAY OF DIVERSION FOR OTHER
COMMUNITIES LIKE WAUKESHA.
THE PROBLEM IS, THAT WE HAVEN'T
EVEN THOUGHT ABOUT DELAFIELD OR
SUSSEX OR OTHER COMMUNITIES
FURTHER WEST OF THEM THAT WILL
BE UNDER INCREASING PRESSURES.
>> MOST OF THE OTHER
COMMUNITIES THAT THEY'RE
WORRIED ABOUT ESPECIALLY FAR
AWAY COMMUNITIES WOULDN'T BE
ELIGIBLE TO EVEN APPLY.
>> UNDER THE UPDATED COMPACT,
WAUKESHA COULD WITHDRAW WATER
IF THEY RETURNED IT AFTER USE
TO THE GREAT LAKES WATERSHED.
BUT RETURNING THE WATER WOULD
BE COMPLICATED EVEN FOR
WAUKESHA.
YOU CAN'T JUST BUILD A PIPELINE
BACK TO THE LAKE.
>> IF WE WERE TO BE REQUIRED TO
DO THAT WE'RE TALKING OF
HUNDREDS OF MILLIONS OF DOLLARS.
IN ORDER TO GET UNDER THE CITY
OF MILWAUKEE WE WOULD HAVE TO
BE AT DEPTHS BELOW THE DEEP
TUNNEL.
>> HE SAYS THERE IS ANOTHER WAY.
>> WE'VE BEEN WORKING WITH THE
DEPARTMENT OF NATURAL RESOURCES
TO IDENTIFY POTENTIAL AREAS
WHERE WE COULD TAKE THAT BACK
TO A TRIBUTARY THAT WOULD GO
BACK TO THE GREAT LAKES.
>> SUCH AS THE ROOT RIVER.
THE ROOT STARTS NEAR THE BORDER
BETWEEN WAUKESHA AND MILWAUKEE
COUNTIES AND ENTERS LAKE
MICHIGAN TOWARD THE SOUTHEAST
AT RACINE.
>> WHAT IS IT GOING TO DO TO
THAT RIVER AND ITS ECOSYSTEM?
SO PEOPLE ARE TRYING TO
ENGINEER THIS STUFF WITHOUT
FULLY CONSIDERING, I THINK,
GETTING BACK TO THESE OPTIONS
WHAT ARE YOUR OTHER OPTIONS?
SO YOU COULD BLEND, REUSE,
RECYCLE, YOU COULD HAVE A
COMBINATION OF STRATEGIES AND
NEVER GET INTO THAT SITUATION.
>> THESE AGREEMENTS WILL
PROTECT OUR GREAT LAKES FROM
THE THREATS OF DIVERSIONS OUT
OF THIS BASIN.
>> WHILE THE COMPACT PROVIDES
PROTECTION AGAINST SOME
DIVERSIONS IT ALSO ALLOWS FOR
EXCEPTIONS.
WAUKESHA, BECAUSE OF ITS
LOCATION AND THE POTENTIAL TO
RETURN WASTE WATER, MAY BE ONE
OF THOSE EXCEPTIONS.
>> ACCORDING TO GOVERNOR
DOYLE'S OFFICE THE STATES AND
PROVINCES OF ILLINOIS, INDIANA,
MINNESOTA, NEW YORK, ONTARIO
AND QUEBEC HAVE ALREADY
RATIFIED THE COMPACT.
MICHIGAN, OHIO AND PENNSYLVANIA
HAVE YET TO SIGN OFF.
>> OUR FINAL REPORT POSES THIS
QUESTION.
WOULD YOU BE WILLING TO LEAVE A
GOOD, STABLE JOB, CHUCK IT ALL,
AND GO INTO BUSINESS FOR
YOURSELF?
PRODUCER LAURIE GORMAN
INTRODUCES US TO A WOMAN WHO
DID JUST THAT.
SUE SEBION IS ONE OF A GROWING
NUMBER OF PEOPLE IN WISCONSIN
WHO HAVE TAKEN ON THE RISKY
VENTURE OF RUNNING A SMALL
BUSINESS.
AND AS YOU'LL SEE, SEBION FACED
MANY CHALLENGES.
>> YOU WEAR A LOT OF HATS WHEN
YOU'RE AN ENTREPRENEUR.
ONE DAY YOU MIGHT FIND YOURSELF
FIXING THE MACHINES, THE NEXT
STACKING THE SHELVES.
>> YOU WANT SOME HOMEMADE ICE
CREAM?
>> OR EVEN PUBLIC RELATIONS.
>> THAT'S ME?
>> THAT'S YOU?
THAT'S CUTE.
>> WHEN YOUR NAME IS ON THE
LABEL.
>> YOU NEVER QUIT.
>> MEET SUE SEBION, AKA SIBBY,
ORGANIC ICE CREAM ENTREPRENEUR
AND THE FIFTH GENERATION OF HER
FAMILY TO MAKE A LIVING OFF
THIS FARM FROM VIROQUA.
>> IT WAS HOMESTEADED IN 1856.
IN 1989 I BOUGHT THE FARM AND
STARTED PUTTING THE WHOLE THING
BACK TOGETHER.
THAT'S WHEN I STARTED THINKING
THAT I WANTED TO PUT IT INTO
PRODUCTION.
I DIDN'T KNOW WHAT.
I LOOKED AT MINT FARMING, BABY
MILKING COWS, TOBACCO FARMING.
SOMETHING TO START CASH FLOWING
IT.
ORGANIC ICE CREAM JUST FOUND ME.
IT FOUND ME.
>> IT DID INDEED FIND HER.
IN JUST SIX YEARS SEBION HAS
GONE FROM A PASSION FOR HAVING
A ONCE-AGAIN PRODUCTIVE FARM TO
CREATING AND MARKETING A
PRODUCT.
BUT IT DIDN'T HAPPEN OVERNIGHT.
JUST GETTING TO THE FIRST BATCH
OF ICE CREAM ENTAILED ENROLLING
IN AN ENTREPRENEURIAL COURSE,
FINDING THE RIGHT RECIPE AND
LEASING SPACE FROM A LOCAL
DAIRY.
>> I STARTED OUT WITH A 300
GALLON MIX OF ICE CREAM.
ORDERED PLAIN WHITE CARTON PINT
CONTAINERS LIKE YOU WOULD SEE
IN OTHER ICE CREAM COMPANIES ON
THE SHELF.
WE GOT TOGETHER AND MADE OUR
FIRST BATCH OF SIBBY'S.
>> WITH THAT FIRST BATCH SHE
JOINED THE GROWING RANKS OF
ENTREPRENEUR.
IN WISCONSIN ALONE THERE ARE
HALF A MILLION SMALL BUSINESS
OWNERS.
>> MANY OF OUR WISCONSIN
HOUSEHOLDS ARE INVOLVED IN
SMALL BUSINESS.
WE DID A SURVEY AND FOUND THAT
AT LEAST HALF OF THE PEOPLE
SURVEYED ARE IN BUSINESS, ARE
THINKING ABOUT BUSINESS OR HAVE
BEEN IN BUSINESS.
IT'S PHENOMENAL.
IT'S VERY, VERY COMMON.
THE PROBLEM IS, IT'S NOT THAT
EASY.
IT'S MUCH HARDER THAN IT LOOKS
AND FOUR OUT OF FIVE PEOPLE ARE
NO LONGER IN BUSINESS FIVE
YEARS AFTER THEY START.
>> WITH ODDS LIKE THESE,
GETTING ORGANIC ICE CREAM
BUSINESS STARTED FROM SCRATCH
WOULD SEEM A BIT OF A LONG SHOT.
>> AFTER WE GOT DONE WITH
VIROQUA DAIRY MAKING THE FIRST
BATCH OF ICE CREAM, WE PUT IT
IN THEIR FREEZER.
NOW I NEEDED TO TRY TO SELL
THIS.
SO THE PICKUP THAT YOU SEE UP
AT THE PLANT UP THERE I PUT A
LITTLE FREEZER IN THE BACK,
PLUGGED IT INTO A GENERATOR,
TOOK IT TO MADISON WITH 200
PINTS OF ICE CREAM.
I DIDN'T KNOW HOW IT WORKED SO
I CAME HOME WITH 192 PINTS OF
ICE CREAM.
>> NOT KNOWING HOW IT WORKED
DIDN'T STOP HER.
NEITHER DID THE ALL CONSUMING
NATURE OF GETTING A BUSINESS
OFF THE GROUND.
HOW MANY SAMPLES OF ICE CREAM
HAS SHE SCOOPED?
>> THOSE.
>> WOULD YOU LIKE TO TRY SOME
OF MY HOMEMADE ICE CREAM?
>> YES.
>> ICE CREAM?
IT'S PROBABLY OVER 10,000.
>> THIS IS WHERE YOU FEEL
STUPID.
PROBABLY 20,000 OVER THE LAST
SIX YEARS.
EVERY WEEKEND, EVERY WAKING
MOMENT I HAD.
THIS IS WHAT I DID TO SELL ICE
CREAM.
>> CAN YOU SAY SIBBY'S?
THANK YOU.
>> AND TO MAKE SURE IT WAS
GOING TO SELL FOR THE STORES
ONCE THEY PUT ENOUGH FAITH IN
ME TO USE THEIR FREEZERS TO
SELL IT.
IT TAKES TREMENDOUS PERSISTENCE
AND TENACITY TO BE ABLE TO
HANDLE THE UPS AND DOWNS, THE
SURPRISES, THE UNEXPECTED
CHALLENGES, THEY'RE EVERYWHERE.
THE WILLINGNESS TO RISK IS THE
GREATEST CHALLENGE.
>> WILLINGNESS TO RISK HAS BEEN
A PART OF THE SIBBY'S STORY
FROM DAY ONE.
EVEN WITH HER PRODUCT ON STORE
SHELVES, OBSTACLES CONTINUED TO
SURFACE.
THE DAIRY SEBION WAS USING TO
CREATE HER ICE CREAM WENT OUT
OF BUSINESS.
FACED WITH FEW OPTIONS SHE TOOK
A LEAP OF FAITH AND BUILT AN
ICE CREAM MANUFACTURING PLANT
ON HER OWN FARM.
>> MY GRANDPARENTS GAVE UP
EVERYTHING THEY HAD TO COME
FROM NORWAY TO HERE TO FARM AND
SO HE FARMED IT, MADE A LIVING
OFF OF IT, YOU KNOW, MADE IT SO
THAT I'M HERE TO HOPEFULLY NOT
DISAPPOINT HIM.
I DON'T KNOW, I JUST FELT
REALLY CONNECTED AND JUST
PASSIONATE ABOUT DOING
SOMETHING.
I DIDN'T KNOW IT WAS GOING TO
BE ICE CREAM, BUT ICE CREAM IS
COOL.
>> YOU MAY REMEMBER THAT WHEN
WE ORIGINALLY AIRED THAT REPORT
WE TOLD YOU THAT SUE SEBION'S
BUSINESS HAD BEEN ALMOST
DESTROYED BY A DEVASTATING
FLOOD LAST FALL.
SHE NOW TELLS US THAT SHE'S
CLEANED UP THE MESS CAUSED BY
THE FLOOD AND HER PLANT IS
RUNNING SMOOTHLY AGAIN.
IF YOU'RE INTRIGUED BY THE IDEA
OF STARTING A SMALL BUSINESS
LIKE SUE SEBION DID, GO TO OUR
WEBSITE TO FIND OUT MORE
INFORMATION ABOUT PROGRAMS
OFFERED BY THE UW.
THE ADDRESS IS wpt.org/"IN
WISCONSIN."
THERE WAS A DOG TRAINED TO
SEARCH FOR FORENSIC EVIDENCE.
WE HAD TO POSTPONE AIRING THAT
BECAUSE OF THE GREAT LAKES
COMPACT BUT PROMISE TO AIR IT
SOON IN ANOTHER EPISODE.
IN THE MEANTIME WATCH IT ON OUR
WEBSITE.
THANKS FOR JOINING US THIS WEEK.
WE LEAVE YOU WITH A FUN LOOK AT
A VERY BUSY BACKYARD BIRD BATH.
ENJOY.
FOR "IN WISCONSIN" I'M PATTY
LOEW.
SEE YOU NEXT TIME.
>> MAJOR FUNDING FOR "IN
WISCONSIN" IS PROVIDED BY THE
PEOPLE OF ALLIANT ENERGY, WHO
BRING SAFE, RELIABLE AND
ENVIRONMENTALLY FRIENDLY ENERGY
TO KEEP HOMES, NEIGHBORHOODS
AND LIFE IN WISCONSIN RUNNING
SMOOTHLY.
ALLIANT ENERGY OFFERING
ENERGY-SAVING IDEAS ON THE WEB.
UW HEALTH PROVIDING SPECIALTY
AND PRIMARY CARE FOR ALL AGES
THROUGHOUT WISCONSIN.
INFORMATION ON UW HEALTH
PHYSICIANS AND CLINICS AND ON
UNIVERSITY OF WISCONSIN
HOSPITAL AVAILABLE ON THE WEB.
UW HEALTH, HEALTHCARE FOR THE
GREATER GOOD.
AND BY THE ANIMAL DENTAL CENTER
OF MILWAUKEE AND OSHKOSH.
A VETERINARY SPECIALIST WORKING
WITH PET OWNERS AND FAMILY
VETERINARIANS THROUGHOUT
WISCONSIN PROVIDING CARE FOR