>> HELLO AND WELCOME TO "IN
WISCONSIN," I'M PATTY LOEW.
THIS WEEK SAD NEWS, FORMER
GOVERNOR LEE SHERMAN DREYFUS
PASSED AWAY ON WEDNESDAY.
WE'LL BRING YOU A LOOK BACK AT
GOVERNOR DREYFUS LATER IN THE
SHOW.
FIND OUT HOW A SCIENTIFIC
DISCOVERY COULD HELP THIS GIRL
AND OTHERS WITH THE SAME
GENETIC DISORDER.
MEET A DAIRY FARMER WHO MAY
HAVE FOUND A CURE FOR EXPENSIVE
DOCTOR BILLS.
WE'LL ALSO CELEBRATE THE SEASON
OF SNOW BECAUSE WHAT ELSE CAN
YOU DO?
WE'LL TAKE A TRIP TO ONE OF OUR
BEAUTIFUL STATE PARKS "IN
WISCONSIN."
>> MAJOR FUNDING FOR "IN
WISCONSIN" IS PROVIDED BY THE
PEOPLE OF ALLIANT ENERGY WHO
BRING SAFE, RELIABLE AND
ENVIRONMENTALLY FRIENDLY ENERGY
TO KEEP HOMES, NEIGHBORHOODS
AND LIFE IN WISCONSIN RUNNING
SMOOTHLY.
ALLIANT ENERGY OFFERING
ENERGY-SAVING IDEAS ON THE WEB.
UW HEALTH, PROVIDING SPECIALTY
AND PRIMARY CARE FOR ALL AGES
THROUGHOUT WISCONSIN.
INFORMATION ON UW HEALTH
PHYSICIANS AND CLINICS AND ON
UNIVERSITY OF WISCONSIN
HOSPITAL IS AVAILABLE ON THE
WEB.
AND BY THE ANIMAL DENTAL CENTER
OF MILWAUKEE AND OSHKOSH, A
VETERINARY SPECIALIST WORKING
WITH PET OWNERS AND FAMILY
VETERINARIANS THROUGHOUT
WISCONSIN PROVIDING CARE FOR
ORAL DISEASE AND DENTAL
PROBLEMS OF SMALL COMPANION
ANIMALS.
>> IF YOU LOVE EATING CHEESE,
EGGS AND MEAT, IT MIGHT BE HARD
TO IMAGINE WHAT WOULD MAKE YOU
GIVE THEM UP.
WHAT ABOUT IF EATING THEM
CAUSED BRAIN DAMAGE AND SEVERE
MENTAL RETARDATION?
THAT'S THE CASE FOR THOUSANDS
OF PEOPLE BORN WITH A DISORDER
CALLED PKU.
AS FREDERICA FREYBERG REPORTS,
THERE IS HELP ON THE HORIZON IN
THE WAY OF NEW FOODS DISCOVERED
THROUGH GROUNDBREAKING RESEARCH
AT UW-MADISON.
[BABY CRYING]
>> AS THOUGH THE TRANSITION
FROM WOMB TO WORLD ISN'T
STARTLING ENOUGH, IN WISCONSIN
AND EVERY OTHER STATE, A NEEDLE
PRICK OF THE HEEL IS PART OF
EVERY BABY'S FIRST DAY ON EARTH.
THIS NEWBORN BLOOD TEST SCREENS
FOR A NUMBER OF CONDITIONS,
INCLUDING THE GENETIC DISORDER
CALLED PHENYLKETONURIA OR PKU.
PEOPLE WITH PKU LACK THE ENZYME
NEEDED TO DIGEST PHENYLALANINE,
AN AMINO ACID FOUND IN PROTEIN.
ONE IN 10,000 BABIES IN THE
U.S. TEST POSITIVE AND MUST BE
SWITCHED TO A SPECIAL FORMULA.
EVEN THE PROTEIN IN MILK CAUSES
BRAIN DAMAGE AND SEVERE MENTAL
RETARDATION IN PEOPLE WITH PKU.
10-YEAR-OLD JESSE ZIMMERMAN
WHIPPED UP A BATCH OF HER
SPECIAL FORMULA.
THE LIQUID NUTRITION SHE'S
TAKEN SINCE SHE WAS A NEWBORN.
IT PROVIDES NUTRIENTS SHE NEEDS
TO GROW.
WITHOUT THE PHENYLALANINE THAT
COULD DAMAGE HER BRAIN.
ANN SAYS WHEN NEWBORN JESSE
TESTED POSITIVE IT WAS HARD BUT
NOT ALL TOGETHER UNEXPECTED.
THE CONDITION RUNS IN HER
FAMILY.
>> IT WAS REALLY, REALLY KIND
OF SCARY AND SAD BECAUSE MY
MATERNAL AUNT AND UNCLE THAT
HAVE PKU ARE SEVERELY AND
PROFOUNDLY RETARDED.
>> EVERYTHING OKAY?
>> BUT UNLIKE 60 YEARS AGO,
DOCTORS TODAY KNOW FOR PEOPLE
WITH PKU, A DIET RESTRICTING
PROTEIN PREVENTS THAT BRAIN
DAMAGE.
STILL, IN TODAY'S WORLD, SUCH
EXTREME RESTRICTIONS SEEM
UNIMAGINABLE.
>> JESSE'S NEVER EATEN MEAT OR
CHEESE.
SHE'S NEVER EATEN FISH OR
PIZZA, HAMBURGERS.
>> INSTEAD, ALONG WITH HER
FORMULA, JESSE EATS SPECIALLY
MADE LOW-PROTEIN PRODUCTS IN
VERY PRECISE AMOUNTS.
>> PORRIDGE, SPAGHETTI, HER
SPECIAL CRACKERS.
>> SOMETIMES IT'S CHALLENGING
LIKE, I MEAN, TELLING
EVERYBODY, LIKE, HAVING SPECIAL
FOOD FOR COLD LUNCH AND HAVE TO
TELL EVERYBODY EVERYTHING ABOUT
IT.
>> STILL, JESSE STICKS TO HER
DIET AND GETS LOTS OF HELP AND
SUPPORT FROM HER FAMILY.
BUT ACCORDING TO EXPERTS, THE
TEEN YEARS ARE WHEN MANY
CHILDREN WITH PKU START TO
STRAY.
>> THE PROBLEM IS THAT AFTER
ABOUT 10 OR 12 YEARS OF AGE,
MORE THAN HALF OF THE PEOPLE
WITH PKU REALLY CAN'T FOLLOW
THEIR DIET.
>> JUST ASK MATT CORTRIGHT.
>> WHEN I WAS AT HOME IT WASN'T
A PROBLEM BUT AT SCHOOL IT WAS
HARD TO HAVE SELF-CONTROL TO
SAY I CAN'T HAVE THAT.
IT LOOKS REALLY GOOD AND SMELLS
REALLY GOOD BUT I CAN'T HAVE
THAT.
>> HE SAYS HE WAS ON A STRICT
PKU DIET FROM THE TIME HE WAS A
NEWBORN THROUGH GRADE SCHOOL
BUT WENT COMPLETELY OFF IT FROM
AGE 14 TO 19.
HE SUFFERED THE CONSEQUENCE.
HE DEVELOPED NEUROLOGICAL
DAMAGE THAT CAUSED A DISABLING
MOVEMENT DISORDER AND SEIZURES.
>> IT WAS THAT TRANSITION
BETWEEN PARENTS MAKING ALL THE
DECISIONS TO THE TEENAGER
REALLY HAVING TO TAKE OVER THE
DISORDER AND TAKE
RESPONSIBILITY FOR THE DISORDER
THEMSELVES.
>> DOCTORS KNOW THAT PEOPLE
WITH PKU MUST STAY ON A STRICT
DIET BUT PEOPLE WITH PKU OFTEN
CANNOT EVEN KNOWING THE RISKS
BECAUSE THE FOODS THEY EAT ARE
DIFFERENT AND DIFFICULT.
>> SO THEN EVERY DAY PEOPLE
WITH PKU, THEY REALLY HAVE TO
CONSIDER WHAT THEY EAT.
SOMETHING AS SIMPLE AS BROCCOLI
AND THEY OFTEN HAVE SCALES IN
THEIR HOMES ALSO OF WHICH THEY
WEIGH OUT THEIR FOODS.
>> THE FORMULA, PKU
NUTRITIONISTS ALLOWED ME A
TASTE TEST.
>> THESE ARE WHAT PEOPLE NEED
TO DRINK TO SUPPLEMENT THEIR
PROTEIN?
AND THEY DRINK IT LIKE ANYONE
WOULD DRINK MILK?
>> THEY OFTEN CALL IT MILK.
>> PEOPLE WITH PKU MAY CALL IT
MILK BUT IT DOESN'T TASTE LIKE
ANY MILK I'VE EVER HAD.
THAT FORMULA IS A FACT OF LIFE
IF YOU HAVE PKU.
WHAT IF IT TASTED BETTER?
WOULD THAT HELP PKU PATIENTS
STICK TO THEIR DIET?
THE ANSWER TO THESE QUESTIONS
IS WHERE RESEARCH AND REAL LIFE
COME TOGETHER.
FIVE YEARS AGO, DR. MARK ETZEL
WAS RESEARCHING WAYS TO ISOLATE
USABLE PROTEINS FROM THE WHEY
THAT COMES FROM THE CHEESE
MAKING PRODUCTS.
HE MADE ONE WHEY PROTEIN MAKING
IT FREE OF PHENYLALANINE, THE
AMINO ACID THAT CAUSES BRAIN
DAMAGE IN PEOPLE WITH PKU.
HE WAS ON TO SOMETHING BIG AND
PARENTS OF CHILDREN WITH PKU
JUMPED ON IT.
>> I WROTE THIS ARTICLE AND
THEN I STARTED GETTING EMAILS
FROM MOTHERS AND FATHERS
SAYING, OH, THANK GOD YOU'RE
WORKING ON THIS.
THIS IS -- I PRAY AT NIGHT THAT
YOUR RESEARCH WILL BE
SUCCESSFUL.
AND I'M LIKE, WHAT'S THIS?
I'M USED TO PUBLISHING PAPERS
IN SCIENCE JOURNALS AND, YOU
KNOW, GOING TO CONFERENCES AND
I DON'T GET EMAILS FROM MOTHERS
AND FATHERS SAYING THEY PRAY AT
NIGHT ABOUT MY RESEARCH.
>> SOON CONNECTIONS ACROSS THE
UNIVERSITY CAMPUS STARTED
CLICKING.
PKU SPECIALISTS DAIRY
RESEARCHERS AND A PROFESSOR OF
NUTRITIONAL SCIENCE GOT TO WORK
TO BRING A SCIENCE DISCOVERY TO
THE DINNER TABLE.
>> I HAVE NEVER EXPERIENCED
THAT IN MY RESEARCH CAREER HERE
AT THE UNIVERSITY TO WORK ON
SOMETHING WHERE THE DIRECT
CONNECTION WITH PEOPLE THAT --
THE DISEASE, WITH THE CONDITION.
THE PEOPLE YOU'RE TRYING TO
HELP IS THERE.
>> PROFESSOR DENISE NEY
CONDUCTED STUDIES ON MICE WITH
PKU TO TEST WHETHER THE NEW
PROTEIN WAS SAFE AND PROVIDED
ENOUGH NUTRITION.
HER STUDIES SHOWED THE NEW
PROTEIN LOWERED THE LEVELS OF
DANGEROUS PHENYLALANINE
COMPARED TO THE TRADITIONAL PKU
DIET.
KATHY NELSON STARTED MAKING
FOOD WITH THE PROTEIN.
>> I THINK THE PUDDINGS ARE
PRETTY GOOD.
>> THIS IS GOOD.
>> NELSON'S RECIPES INCLUDED
PUDDING, A SPORTS DRINK.
>> IT TASTES TANG OR SOMETHING,
YEAH.
>> IT DIDN'T MUCH MATTER IF
PEOPLE LIKE ME WITHOUT PKU
LIKED THE TASTE OF THE NEW
FOODS.
THEY HAD TO BE TESTED FOR
SAFETY AND TO SEE IF THEY WERE
TASTY FOR PKU PATIENTS.
SO THE TEAM CONDUCTED HUMAN
TRIALS ON THE NEW PRODUCTS.
>> AS FAR AS TASTE, TEXTURE,
HOW IT SAT IN THE STOMACH, IT
WAS ALL A LOT BETTER.
>> MATT WAS AMONG THE SUBJECTS
TESTED.
HE WAS ON THE DIET OF NEW FOODS
REPLACING HIS TRADITIONAL
FORMULA FOR EIGHT WEEKS.
THE LONGEST PERIOD OF ANY OF
THE SUBJECTS.
HE HAD REGULAR MEDICAL EXAMS
AND BLOOD TESTS, EVEN BRAIN
SCANS TO MEASURE THE SAFETY OF
THE FOODS.
>> HIS LEVELS HAVE BEEN STABLE
AND HE IS ENJOYING THE TASTE
AND HE'S ABLE TO TAKE IT BETTER
THAN SOME OF THE OTHER FOODS
THAT WE'VE TRIED WITH HIM IN
THE PAST.
>> FINALLY THERE WERE -- THIS
WAS A PRODUCT THAT PEOPLE WOULD
LIKE TO EAT.
AND SO THEY WOULD BE MORE
LIKELY TO GET THE PROTEIN THAT
THEY NEED.
>> EVERYTHING LOOKS PROMISING
AND PARTICULARLY THAT THE DIET
IS SO ACCEPTABLE BY THE
SUBJECTS WHO HAVE TESTED IT FOR
US AND IT COULD BE PROMISING
MEDICALLY BUT IF YOU CAN'T EAT
IT, PEOPLE AREN'T GOING TO.
>> SO AT THE END OF THE TRIAL,
CORTRIGHT MET WITH THE RESEARCH
TEAM GIVING THEM A THUMBS UP ON
THE TASTE AND IDEAS FOR MORE
ITEMS.
>> IF SOMETHING COULD BE MADE
KIND OF LIKE A CHIP.
>> CORTRIGHT FOLLOWED THE
RESEARCH DIET FAITHFULLY AND
TRAVELED FROM HIS HOME IN
WAUSAU TO TAKE PART IN TESTS
AND MEDICAL EXAMS IN MADISON.
WHY WOULD HE TAKE PART IN SUCH
A BIG WAY IN THIS RESEARCH?
>> NUMBER ONE REASON IS SO
PEOPLE DON'T HAVE TO GO THROUGH
WHAT I WENT THROUGH.
>> AT 10, JESSE ZIMMERMAN
WASN'T OLD ENOUGH TO TAKE PART
IN THE HUMAN TRIALS OF THE NEW
FOODS BUT IT HAS BEEN DEEMED
SAFE ENOUGH FOR HER TO TAKE A
TASTE.
>> THAT'S GOOD.
>> IS IT GOOD?
>> CHOCOLATE PUDDING IS NOT
SOMETHING THAT JESSE ZIMMERMAN
HAS EVER TASTED.
GETTING SUCH PRODUCTS ON STORE
SHELVES WOULD EXPAND WHAT SHE
AND OTHERS WITH PKU CAN EAT.
IT COULD REPLACE THE
NUTRIENT-RICH FORMULA WITH
SOMETHING MORE TASTY AND
CONVENIENT.
IT COULD HELP PEOPLE WITH PKU
STAY ON THEIR DIET.
AND THAT IS THE WHOLE POINT.
>> BEING ABLE TO HAVE YOUR
RESEARCH GO FROM THE LABORATORY
AT THE UNIVERSITY INTO FAMILY
HOMES WHERE MOTHERS AND FATHERS
AND CHILDREN BENEFIT, IT'S JUST
RARE.
IT'S LIKE ONE OF THE GREAT
MOMENTS OF MY CAREER.
>> THE UNIVERSITY HAS PATENTED
DR. ETZEL'S WHEY PROTEIN
DISCOVERY AND PROFESSOR NEY IS
APPLYING FOR A GRANT TO DO
HUMAN TRIALS AND A MANUFACTURER
IS RAMPING UP TO MAKE NEW
PRODUCTS USING THE SAFE PROTEIN.
>> OUR NEXT REPORT TAKES US TO
A RICE LAKE DAIRY FARM.
WORKING ON A FARM MAY BE SOME
OF THE TOUGHEST WORK AROUND.
IT OFTEN REQUIRES A TRIP TO THE
DOCTOR OR EMERGENCY ROOM BUT
YET MANY FARMERS CANNOT AFFORD
HEALTH INSURANCE.
ART HACKETT REPORTS ON A
PROGRAM THAT MAY CHANGE THAT BY
ALLOWING OUR MANY STATE FARMERS
TO FIND STRENGTH IN THEIR
NUMBERS.
>> JAMES MIREAU OF RICE LAKE IS
A RARITY AMONG THE STATE'S
DAIRY FARMERS.
THREE YEARS AGO HE GAVE UP THE
CARPENTRY BUSINESS AND PUT HIS
COUSIN'S DAIRY FARM BACK IN
OPERATION.
>> I GREW UP ON THE DAIRY FARM
WITH MY FATHER AND FOUR
BROTHERS AND IT WAS IN MY BLOOD.
>> EVEN BEFORE HE WENT INTO
DAIRYING HE HAD BEEN WITHOUT
HEALTH INSURANCE.
>> I COULDN'T AFFORD IT ANY
MORE.
AT THE TIME ABOUT EVERY EIGHT
MONTHS IT WAS -- PRICE
INCREASES AND I COULDN'T KEEP
UP WITH IT.
>> BUILDING A NEW MILK HOUSE
TOOK PRIORITY.
>> IF YOU GOT HURT YOU DIDN'T
GO TO THE DOCTOR AND YOU
THOUGHT OF SOMETHING BAD REALLY
HAPPEN LAYING YOU UP OR LOSING
THE PLACE OVER NOT HAVING
INSURANCE IS TERRIBLE.
>> AT AGE 43 HE MIGHT NOT BE
CONSIDERED A YOUNGER FARMER BUT
NEWCOMERS TO THE PROFESSION ARE
A CONCERN OF THE WISCONSIN
FEDERATION OF COOPERATIVE.
>> WHAT CONCERNED US IS THAT
THE RATES OF UNINSURED TEND TO
RISE THE YOUNGER THE PRODUCER
IS.
OUR 20 AND 30-YEAR-OLD
PRODUCERS WERE BEING COVERED BY
HEALTH INSURANCE AT MUCH LOWER
RATES THAN THE OLDER PRODUCERS.
THIS IS THE FUTURE OF WISCONSIN
AGRICULTURE.
>> COOPERATIVES HAVE PLAYED A
ROLE IN AMERICAN AGRICULTURE
SINCE THE MID 1800s.
MANY DAIRY FARMERS SHIP THEIR
MILK TO A CO-OP.
FARMER MEMBERS OWN THE CO-OP
AND SHARE IN THE PROFITS.
CO-OPS ALSO SUPPLY FARM
CHEMICALS AND FUEL, SAVING
MONEY BY BUYING IN BULK.
WOULD THAT WORK FOR HEALTH
INSURANCE?
UNTIL RECENTLY IN WISCONSIN AND
MANY OTHER STATES, THE ANSWER
WAS NO.
BUT COOPERATIVES COULD BUY
INSURANCE FOR THEIR OWN
EMPLOYEES, WISCONSIN LAW DIDN'T
ALLOW A GROUP OF INDIVIDUALS TO
BAN TOGETHER SOLELY FOR THE
PURPOSE OF BUYING HEALTH
INSURANCE.
THAT CHANGED IN 2003 WITH THE
ENACTMENT OF A LAW CREATING
HEALTH BENEFIT PURCHASING
COOPERATIVES.
FOUR YEARS LATER, THOSE CO-OPS
HAVE STARTED SIGNING UP MEMBERS.
THE WISCONSIN FEDERATION OF
COOPERATIVES LOBBIED TO CHANGE
THE LAW AND THEN SET UP AN
INSURANCE PROGRAM KNOWN AS
CO-OP CARE.
JIM MIREAU WAS AMONG THE FIRST
GROUP OF FARMERS TO SIGN UP.
HIS INDIVIDUAL POLICY COSTS
ABOUT $90 A MONTH.
JIM AND CONNIE MARCH OF
DODGEVILLE ALSO JOINED.
>> OUR MILK INCOME IS OUR -- IS
THE MAJORITY OF OUR INCOME IS
THE MILK.
YOU KNOW, THAT PRICE HAS BEEN
UP AND DOWN.
IT'S UP NOW BUT IT'S BEEN DOWN
BEFORE AND IT GETS A LITTLE
TOUGH TO PAY SOME OF THE BILLS
SOMETIMES.
>> THE MARCH'S HAD HEALTH
INSURANCE BUT IT WAS A DRAIN ON
THEIR BUDGET.
>> IT WAS ABOUT $1225 A MONTH
FOR THREE OF US AND THEN WE HAD
EACH OF THE OTHER KIDS.
I THINK TRAVIS COST $100 A
MONTH TO ENSURE AND KIM COST
$125 A MONTH TO INSURE SO THAT
WAS OVER $1400.
>> THE MARCH'S POLICIES COVERS
THEM, A SCHOOL AGE DAUGHTER AND
ADULT SON TRAVIS WHO WORKS ON
THE FARM.
UNDER THE OLD PLAN HE HAD TO
BUY A SEPARATE POLICY.
THEY SAVED ABOUT $400 A MONTH.
>> HAD YOU BEEN THINKING ABOUT
SWITCHING BEFORE THIS CAME UP?
>> YES.
IT WAS GETTING SO EXPENSIVE AND
IT WASN'T COVERING OUR CHILDREN
AFTER THE AGE OF 19.
>> WE WENT TO REEDSBURG WHERE
THE FEDERATION WAS CONDUCTING
ONE OF A SECOND ROUND OF TOWN
MEETINGS TO SIGN UP NEW MEMBERS.
>> IT HAS BEEN GREAT TO HAVE
THE LEGISLATION THAT HAS
ENABLED FOLKS TO COME TOGETHER
TO PURCHASE INSURANCE.
>> KATHY IS AN INSURANCE AGENT
REPRESENTING CO-OP CARE.
THE POLICIES ARE UNDERWRITTEN
BY AETNA, A CONNECTICUT-BASED
INSURANCE COMPANY.
ANYONE IN WISCONSIN BETWEEN THE
AGES OF 18 AND 64 CAN JOIN THE
CO-OP AND PURCHASE THE
INSURANCE IF THEY ARE FARMERS
OR OWN AN AGRICULTURE-RELATED
BUSINESS.
>> IT IS PROBABLY NO SURPRISE
TO YOU THROUGH THE STUDIES THAT
WE PERFORMED, AS WELL AS SOME
THAT WERE PERFORMED BY THE
UNIVERSITY OF WISCONSIN, THERE
HAS BEEN A SIGNIFICANT ISSUE
WITH HEALTH INSURANCE COVERAGE
FOR AGRICULTURE PRODUCERS.
>> SHE'S REFERRING TO A 2002
STUDY BY AGRICULTURAL
ECONOMISTS AT THE UNIVERSITY OF
WISCONSIN.
THAT STUDY INDICATES 20% OF
WISCONSIN DAIRY FARM FAMILIES
ARE COMPLETELY UNINSURED.
FOUR OUT OF FIVE STATE DAIRY
FAMILIES HAVE NO COVERAGE FOR
PREVENTIVE CARE.
A UW EXTENSION STUDY DONE THAT
SAME YEAR REPORTED FARMERS WHO
DO HAVE INSURANCE PAY THREE
TIMES AS MUCH FOR HEALTH
COVERAGE AS SALARIED WORKERS.
>> WE HAVE DECIDED FARMERS
HEALTH CO-OP WE WILL NOT REJECT
ANYONE FOR INSURANCE COVERAGE.
IF YOU ARE ELIGIBLE, REMEMBER
THAT SLIDE 18 TO 64 YEARS OLD,
IN FARMING, YOU LIVE OR WORK IN
WISCONSIN.
IF YOU ARE ELIGIBLE YOU CANNOT
BE TURNED DOWN FOR THIS
INSURANCE.
YOU CAN GET TURNED DOWN
ANYWHERE.
>> AND THERE MAY LIE THE
PROBLEM CO-OP CARE WILL HAVE TO
FACE.
CHRIS HAS BEEN INVOLVED WITH
SEVERAL OTHER WISCONSIN EFFORTS
TO PROVIDE AFFORDABLE
HEALTHCARE TO SMALL BUSINESSES
AND SELF-EMPLOYED INDIVIDUALS.
>> THEY TEND, ONCE AGAIN, TO BE
ORGANIZATIONS OR INDIVIDUALS
WHO HAVE DIFFICULTY ACQUIRING
INSURANCE IN THE OPEN
MARKETPLACE.
THEY HAVE TO TAKE ADVANTAGE OF
FAVORABLE UNDERWRITING,
FAVORABLE PROGRAM DESIGN
FEATURES AND THEREFORE THEY
REPRESENT AN UNUSUAL
CONGLOMERATION OF BAD RISKS.
>> CO-OP CARE HOPES TO COUNTER
THIS PHENOMENON KNOWN AS
ADVERSE SELECTION BY REQUIRING
PEOPLE TO SIGN UP FOR THREE
YEARS.
THEY LOSE A SUBSTANTIAL DEPOSIT
IF THEY DROP OUT EARLY.
>> ONE OF THE PROBLEMS WITH
PURCHASING POOLS OFTEN IS THAT
PEOPLE COME IN AND COME OUT,
YOU KNOW?
THEY JOIN, IF IT'S A GOOD DEAL
FOR THEM AND THEN IF THERE IS A
BETTER DEAL DOWN THE STREET,
THEN THEY LEAVE.
THEY JOIN AND THEN IF THEY HAVE
HEALTH PROBLEMS AND CAN'T
LEAVE, THEY'RE STUCK.
WE CAN'T HAVE THE IN AND OUT.
>> THE DEMOGRAPHICS OF THE
GROUP LOOK VERY GOOD.
WE THINK THE POOL WILL HAVE A
VERY LONG LIFE AND WE OVERALL
ARE PLEASED WITH WHERE WE'RE AT
TODAY.
>> CO-OP CARE HAS HAD NO
PROBLEMS ATTRACTING MEMBERS.
THE FEDERATION'S GOAL WAS 1,000
PEOPLE COVERED AFTER SIX MONTHS.
THEY PASSED THAT GOAL BY NEARLY
TWO FOLD.
>> WAS THERE ANY CONCERN ABOUT
DOING SOMETHING THAT IS NEW
LIKE THIS?
>> OH, YEAH, YES.
>> THERE ALWAYS IS.
YOU WONDER IF YOU'RE JUMPING
THE GUN, YEAH, THAT'S ALWAYS IN
THE BACK OF YOUR MIND, DO YOU
TAKE THE RISK OR DON'T YOU?
>> IT'S NICE KNOWING IT'S
THERE, BECAUSE ALL IT TAKES IS
ONE HEIFER OR COW TO HAVE A
MOMENT AND YOU JUST NEVER KNOW
WHAT COULD HAPPEN OUT HERE.
>> WE'LL FOLLOW WHAT HAPPENS
AND BRING YOU AN UPDATE ON
JAMES MIREAU AND THE MARCHES
AND THEIR PARTICIPATION IN
CO-OP CARE AS WELL AS HOW THE
INSURANCE CO-OP FARES OVERALL.
>> FINALLY THIS WEEK WE LOOK
BACK AT THE LEGACY OF FORMER
GOVERNOR LEE SHERMAN DREYFUS
WITH A REPORT THAT FIRST AIRED
ON WISCONSIN PUBLIC TELEVISION
BACK IN 1989, SIX YEARS AFTER
HE LEFT OFFICE.
DREYFUS IS KNOWN AS AN OPTIMIST.
HE CARRIED THAT MESSAGE WITH
HIM IN HIS DAYS AFTER SERVING
AS GOVERNOR.
>> LEE SHERMAN DREYFUS, A
FORMER PROFESSOR, UNIVERSITY
CHANCELLOR AND GOVERNOR.
A MAN WHO HAS NEVER DOUBTED HIS
ABILITY TO SUCCEED.
NOW HE'S HIT THE LECTURE
CIRCUIT AND LEE DREYFUS IS AN
ENORMOUS SUCCESS.
HE COLLECTS $5,000 A PEP TALK
WITH DOING WHAT HE'S DONE BEST,
SIMPLY TALKING.
>> THE WORLD IS POISED FOR A
QUANTUM LEAP.
I'M TALKING ABOUT THE WHOLE
WORLD.
I'M TALKING ABOUT PEACE,
ENERGY, I'M TALKING ABOUT
HEALTH, I'M TALKING ABOUT FOOD
AND I'M ALSO TALKING ABOUT
WEALTH.
>> HE TOOK HIS OWN LEAP BACK IN
1978.
A LITTLE KNOWN UNIVERSITY
CHANCELLOR IN A RED VEST WHO
HAD THE UNMITIGATED GOAL TO
BELIEVE HE OUGHT TO BE THE NEXT
GOVERNOR.
>> I ASSUMED I WAS GOING TO WIN.
SO DID JOYCE.
NOW, WE WERE PROBABLY THE ONLY
TWO AND THE ODDSMAKERS, I THINK
THE MILWAUKEE JOURNAL SAID 3%.
JOYCE CALLED ME OLD 3%.
>> TO TURN 3% POINTS IN VICTORY
IS POSITIVE THINKING.
NO SELF-DOUBTS OR NO TO BE OR
NOT TO BE HAMLET COMPLEX FOR
THIS MAN.
THAT SUMS UP WHAT HAS MADE HER
HUSBAND SUCH A SUCCESS.
>> I THINK HE'S PROBABLY ONE OF
THE MOST SUCCESSFUL PEOPLE THAT
I'VE EVER KNOWN IN ANY LEVEL
BECAUSE HE'S A TOTALLY HAPPY
PERSON.
HE THINKS IT'S A PRIVILEGE TO
BE ALIVE.
HE THINK IT'S A PRIVILEGE TO
WORK.
HE THINKS IT'S A PRIVILEGE TO
GIVE.
>> IT'S A SPIRIT THAT INFUSES
THE DREYFUS MESSAGE.
BE ABSOLUTELY POSITIVE ABOUT
ABSOLUTELY EVERYTHING.
>> I'LL PREDICT NOW THAT 30
YEARS FROM NOW THEY'LL VIEW THE
1985 $200 BILLION BUDGET
DEFICIT AS A POSITIVE THING.
TRY THAT ON.
>> LEE DREYFUS ON AIDS.
>> 30 YEARS FROM NOW I'M
CONVINCED THEY'LL LOOK BACK ON
AIDS AND REALIZE AIDS WAS THE
MOTIVATION TO CREATE THE MOST
MASSIVE COORDINATED MEDICAL
RESEARCH ASSAULT IN THE HISTORY
OF THE WORLD AND AS A RESULT OF
THAT ALL OF MEDICINE WILL BE
CHANGED BY THE TIME YOU'RE MY
AGE.
>> WHERE OTHERS SEE OBSTACLES
LEE DREYFUS SEES OPPORTUNITIES.
SUCCESS HE BELIEVES COME TO
THOSE WHO GIVE THE WORLD A GOOD
FIRM OPTIMISTIC TWIST.
>> ONE OF THE TALENTS I WAS
GIVEN, IT SEEMS TO ME, IS LOOK
AT A SERIES OF INNINGS DENTS
AND FACTS AND SEE ITS
INTERPRETATION ALMOST 180
DEGREES OUT OF PHASE WITH WHAT
OTHER PEOPLE SEE AND I TEND TO
SEE IN A VERY POSITIVE WAY AS I
LOOK AT THE LONG COURSE OF
HISTORY.
>> GOOD AFTERNOON, LEE SHERMAN
DREYFUS INCORPORATED.
>> HISTORY HASN'T DELIVERED A
VERDICT ON LEE DREYFUS,
GOVERNOR BUT LITTLE -- TODAY HE
JETS ABOUT THE COUNTRY TO
MARKET HIS MESSAGE TO A
NATIONWIDE CLIENTELE.
>> NOT ONLY IS THERE A FUTURE,
MY OWN BELIEF COMING AT THIS AS
A HISTORIAN IS THAT THE NEXT 30
YEARS IS A WATERSHED PERIOD.
IT IS GOING TO BE GANGBUSTERS,
FLAT OUT INCREDIBLE.
ABSOLUTELY FANTASTIC.
>> NO MATTER THE TOPIC LEE
DREYFUS CAN LIGHT UP AN
AUDIENCE LIKE NOBODY'S BUSINESS.
HIS IS A MESSAGE PEOPLE ARE
READY TO HEAR.
>> THEY'RE TIRED OF HEARING HOW
TERRIBLE IT IS HERE AND YOU
MIGHT AS WELL ALL GO OUT -- HE
THINKS IT'S THE GREATEST PLACE
IN THE WORLD TO BE AND WE'RE
LUCKY WE'RE HERE.
THAT'S THE MESSAGE HE HEARS.
>> THE ABILITY TO LOVE AND
BUILD IN MANKIND'S CAPACITY
OUTRUNS HIS CAPACITY TO HATE
AND DESTROY.
>> LIFE SUNNYSIDE UP.
THAT'S THE DREYFUS MESSAGE.
HIS RECIPE FOR SUCCESS.
>> THAT'S OUR MISSION FOR THE
NEXT CENTURY AS WE MOVE INTO
THIS THIRD CENTURY.
A SIMPLE MISSION, YOU HEAR IT
EVERY SUNDAY MORNING, LET YOUR
LIGHT SO SHINE.
THANKS FOR LETTING ME CLOSE UP
YOUR CONFERENCE.
THANK YOU, THANK YOU.
>> YOU CAN TUNE IN TO OUR
SISTER SHOW "HERE AND NOW" FOR
MORE ON THE LIFE OF GOVERNOR
DREYFUS.
"HERE AND NOW" AIRS FRIDAY AT
7:00 P.M. AND SUNDAY AT 10:30
A.M. THAT'S OUR PROGRAM FOR
THIS WEEK.
WE LEAVE YOU TO ENJOY SOME
SNOWY SCENES FROM BLUE MOUND
STATE PARK IN IOWA COUNTY.
FOR "IN WISCONSIN," I'M PATTY
LOEW.
SEE YOU NEXT TIME.
>> MAJOR FUNDING FOR "IN
WISCONSIN" IS PROVIDED BY THE
PEOPLE OF ALLIANT ENERGY, WHO
BRING SAFE, RELIABLE AND
ENVIRONMENTALLY FRIENDLY ENERGY
TO KEEP HOMES, NEIGHBORHOODS
AND LIFE IN WISCONSIN RUNNING
SMOOTHLY.
ALLIANT ENERGY, OFFERING
ENERGY-SAVING IDEAS ON THE WEB.
UW HEALTH PROVIDING SPECIALTY
AND PRIMARY CARE FOR ALL AGES
THROUGHOUT WISCONSIN.
INFORMATION ON UW HEALTH
PHYSICIANS AND CLINICS AND ON
UNIVERSITY OF WISCONSIN
HOSPITAL IS AVAILABLE ON THE
WEB.
AND BY THE ANIMAL DENTAL CENTER
OF MILWAUKEE AND OSHKOSH.
A VETERINARY SPECIALIST WORKING
WITH PET OWNERS AND FAMILY
VETERINARIANS THROUGHOUT
WISCONSIN PROVIDING CARE FOR
ORAL DISEASE AND DENTAL
PROBLEMS OF SMALL COMPANION
ANIMALS.