>>> HI, I'M ERIC GREILING,
DIRECTOR OF "FRIENDS OF PBS
WISCONSIN," AND IF YOU'RE LIKE
ME, YOU ARE GRATEFUL THAT YOU
WEREN'T A HOME CHEF SELECTED TO
PARTICIPATE IN SUCH A
CHALLENGING CONTEST IN FRONT OF
A TELEVISION AUDIENCE, BUT I'M
GRATEFUL SOMEBODY WAS AS I'M
INSPIRED TO GO HOME AND COOK
WITH THE FRESHEST INGREDIENTS I
CAN FIND AND TRY SOMETHING NEW,
AND THIS COOKBOOK IS A GREAT
GUIDE FOR HELPING YOU OUT, AND
IT IS ONE OF OUR WAYS OF SAYING
"THANK YOU" TO YOU.
IF YOU SHOW SUPPORT FOR
"WISCONSIN FOODIE," FOR PBS
WISCONSIN, WISCONSIN
PROGRAMMING, RIGHT NOW, WE HAVE
GREAT WAYING SO SAY "THANK YOU"
THAT AIMEE WILL TELL YOU ABOUT
IN A MINUTE.
WE ENCOURAGE YOU TO SHOW SUPPORT
RIGHT NOW BY GOING TO
PBSWISCONSIN.ORG OR BY DIALING
OUR NUMBER, 1-800-236-3636.
>> THAT'S RIGHT.
WHEN YOU MAKE THE DECISION TO
SUPPORT THIS AND OTHER WONDERFUL
PROGRAMS ON PBS WISCONSIN, WE
ARE HAPPY TO THANK YOU EACH AND
EVERY TIME, AND SO WHATEVER
LEVEL FEELS RIGHT TO YOU IS WHAT
YOU SHOULD GIVE.
IF IT IS $10 PER MONTH AS A
SUSTAINER, LET US THANK YOU WITH
ANY ONE OF THESE WONDERFUL
GIFTS.
OF COURSE, WE HAVE THE PBS
WISCONSIN APRON.
WE ALSO HAVE TWO REALLY
FANTASTIC BOOKS, THE WISCONSIN
FARMS AND FARMERS' MARKET GUIDE
TO TAKE YOU ALL OVER THE STATE
ON YOUR CULINARY ADVENTURES, AND
FROM ASPARAGUS TO ZUCCHINI, A
REALLY WONDERFUL COOKBOOK WITH
INSPIRATION TO USE INGREDIENTS
YOU MAY NOT BE THAT FAMILIAR
WITH WITH, BUT ALL ARE AVAILABLE
AND SOURCED LOCALLY BECAUSE THIS
BOOK COMES RIGHT OUT OF
WISCONSIN, SO IF THESE ITEMS ARE
SINGING TO YOU AND IT IS
SOMETHING THAT YOU'D LIKE, GIVE
US A CALL AND SUPPORT US AT $10
PER MONTH FOR ANY ONE OF THESE
OR $15 PER MONTH FOR ALL OF THE
GIFTS, EVERY ONE OF THEM IN THE
PACKAGE.
CALL AT 1-800-236-3636.
>> WE ARE JOINED BY LUKE ZAHM,
THE HOST OF "WISCONSIN FOODIE,"
AND YOU WORK ON "WISCONSIN
FOODIE" ALL THE TIME AND YOU'RE
ALL OVER THE PLACE.
TELL US WHAT HAPPENS BEHIND THE
SCENES.
WHAT HAPPENS WHEN YOU SHUT DOWN
FOR THE NIGHT?
>> OH, MAN, WHEN WE SHUT DOWN
FOR THE NIGHT, IT IS PRETTY LOW
KEY.
I THINK I HAD THE PERCEPTION
BEFORE I STARTED SHOOTING
"WISCONSIN FOODIE" THAT MAKING
TELEVISION WAS EASY?
I HAVE TO TELL YOU, IT IS THE
HARDEST JOBS I'VE HELD.
AT THE END OF THE DAY, WHENMENT
CAMERAS GO OFF, FOR OUR CREW, IT
IS IMPORTANT FOR US TO STAY
GROUNDED AND ON PLACE.
A LOT OF TIMES, WE'LL BE CAMPING
WHETHER IN A FARMER'S PASTURE OR
A WONDERFUL STATE PARK OR WE DO
THE HIP CAMP THING, LIKE WE
ALWAYS FIND WAYS TO BE TOGETHER
TO CONTINUE TELLING THE STORIES
BECAUSE QUITE HONESTLY, WHEN WE
GO ON A SHOOT, WE HAVE THIS
STORY THA THAT WE WANT TO DOCUMENT,
AND THROUGH ORGANIC
FILMMAKERRING, SO MANY STORY
LINES OPEN UP, AND THAT'S WHAT
WE WANT TO CAPTURE, SO IT IS
ALWAYS ON.
>> KEEPING IT ORGANIC ALL THE
TIME.
A LOT OF ADVANCED PLANNING, BUT
ALSO A LOT OF DISCOVERY.
I THINK ONE OF THE WAYS YOU
COULD HELP US WITH THAT IS HELP
US WITH OUR PLANNING, BECOME A
SUSTAINING MEMBER.
TAKE THIS OPPORTUNITY TO BE A
SUSTAINING MEMBER OF PBS
WISCONSIN.
THAT JUST MEANS THAT YOU ARE
MAKING AN ONGOING MONTHLY
PLEDGE.
THIS GOES ON UNTIL YOU ASK US TO
STOP, ASK US TO INCREASE IT, ASK
US TO BACK OFF A LITTLE BIT.
IT REALLY HELPS US A GREAT DEAL.
IT IS EASY FOR YOU.
YOU KNOW THAT YOUR MEMBERSHIP IS
ALWAYS CURRENT.
YOU KNOW THAT YOU'RE ALWAYS
DOING YOUR PART TO CONTINUE TO
BRING "WISCONSIN FOODIE" TO
YOURSELF, OWN HOUSEHOLD, TO YOUR
COMMUNITY, AND IT IS RIGHT THERE
FOR US.
SO IT IS SO EASY.
YOU CAN DO THAT RIGHT ON OUR
WEBSITE, PBSWISCONSIN.ORG OR
CALL NOW AT 1-800-236-3636.
>> THAT'S RIGHT.
BECOMING A SUSTAINER IS SO EASY.
IF YOU HAVE NOT DONE IT YET,
THIS IS A GREAT TIME TO CALL.
IF YOU ARE ALREADY A SUSTAINER,
WE THANK YOU.
IT IS A WONDERFUL WAY TO GIVE
AND TRULY MAKES A DIFFERENCE.
SO, TODAY, THE FANTASTIC GIFTS,
WE HAVE A LITTLE MORE TIME TO
TALK ABOUT THEM AND SHOW THEM TO
YOU, AND SO AT THE $10 PER MONTH
GIVING LEVEL AS A SUSTAINER, YOU
CAN REQUEST, AS A THANK YOU
GIFT, THE WISCONSIN FARMS AND
FARMERS' MARKETS GUIDE.
THIS IS A WONDERFUL, REALLY
BEAUTIFULLY PUT TOGETHER GUIDE
OF FARMS ALL OVER OUR STATE, AND
NOT JUST FARMS, BUT THERE'S
OTHER INSPIRING LOCATIONS TO
CHECK OUT AND LOTS OF BEAUTIFUL
PHOTOGRAPHS IN THE BOOK, AND
THEN THIS FANTASTIC COOKBOOK
THAT I'M ABSOLUTELY TAKING HOME
TONIGHT.
I CAN'T WAIT TO GET STARTED.
IT IS LOCAL.
IT IS 420 RECIPES BASED ON LOCAL
PRODUCE AND SUBMITTED BY LOCAL
FARMERS AND CHEFS, AND THEN, OF
COURSE, THE APRON, THE PBS
WISCONSIN APRON.
$10 PER MONTH AS A SUSTAINER,
ONE OF ANY OF THE GIFTS, AND $15
AS A SUSTAINER, THE ENTIRE
PACKAGE WHEN YOU CALL 1-8
00-236-3636.
>> THANK YOU SO MUCH.
THANK YOU TO THE CURRENT MEMBERS
AND THOSE CALLING NOW DURING
THIS BREAK.
WE APPRECIATE THE SUPPORT SO
MUCH.
LUKE, GOING TO THE FARMERS'
MARKETS, GOING TO FARMERS'
MARKETS AROUND THE STATE, LIKE
YOU DO, WHAT ARE SOME OF THE
INGREDIENTS THAT THE CHEFS
SURPRISED YOU WITH?
WHAT DID THEY PUT IN THEIR
BASKETS THAT CAUGHT YOU
OFFGUARD?
>> YOU KNOW, I DON'T WANT TO
SAY, LIKE, ANYTHING, THIS SOUNDS
PRETENTIOUS, NOTHING CAUGHT ME
OFFGUARD, ERIC.
NO.
I THINK WHAT ALWAYS GETS ME, AND
THE THING ABOUT CREATING FOOD
THAT IS TRULY SEASONAL AND
LOCAL, IF YOU THINK ABOUT YOUR
DISH AS -- THINK ABOUT IT AS A
PAINTING, AND WHAT YOU WANT TO
DO IS YOU WANT TO PUT TOGETHER
THE BEST COLORS FOR THAT
PAINTING, BUT MAYBE YOU DON'T
HAVE AN END PRODUCT IN MIND,
MAYBE YOU'RE MICHAEL ANGELO
PAINTING THE SISTINE CHAPEL AND
YOU'RE GOING OFF THE RAILS,
THAT'S WHAT THESE GIFTS CAN HELP
YOU WITH, BUT FRANKLY, THAT'S
WHAT YOU WANT, YOU WANT
SOMETHING THAT'S INSPIRED AND
MOTIVATES YOU TO PUT TOGETHER A
PLATE THAT'S WORTH TALKING ABOUT
AND SHARE THE STORIES OF THE
PEOPLE AROUND YOU.
>> NOW, FOR YOURSELF, WHETHER
YOU ARE COOKING FOR THE CAFE OR
COOKING AT HOME, IS THERE A
FARMER'S MARKET INGREDIENT YOU
JUST CAN'T WAIT FOR EACH SEASON?
>> OH, MAN!
FARMER'S MARKET INGREDIENT EVERY
SEASON?
I HAVE TO SAY TOMATO SEASON.
IT IS ONE OF THE HIGHLIGHTS OF
MY LIFE.
THAT FIRST HEIRLOOM TOMATO OR
FIRST CHERRY TOE MARE --
TOMATOES THAT EXPLODE IN YOUR
MOUTH AND TAKEN BACK TO EVERY
SINGLE TOMATO YOU HAD IN YOUR
ENTIRE LIFE, OR IF YOU'RE LIKE
ME AND GREW UP WITH A GARDEN AND
WHEN MOM PICKED THEM AND PUT
THEM ON THE TABLE TO RIPEN IN
THE SUN, THAT'S WHERE YOU GO.
>> IF YOU'RE INSPIRED BY THAT,
IF THE IDEA OF TOMATOES MAKES
YOU ANXIOUS FOR SUMMER AND FOR
GROWING AND COOKING WITH THE
SEASONS AND YOU ENJOYED THIS
GLIMPSE OF THAT, CALL US AT
1-800
236-3636 AND SHOW US YOUR
SUPPORT.
SHOW YOUR SUPPORT TODAY.
WE WOULD LOVE TO KEEP TALKING
ABOUT FOOD WITH YOU.
WE LOVE TO KEEP BRINGING YOU
"WISCONSIN FOODIE" PLANNING
AHEAD, BRINGING YOU PROGRAMS
LIKE "AROUND THE FARM TABLE,"
ALL THE WISCONSIN CONTENT WE
LOVE TO SHARE WITH YOU, GLIMPSES
OF LIFE IN WINTER, SUMMER,
WHETHER IT IS FALL, THE BEST WAY
TO DO THAT IS SHOW SUPPORT BY
CALLING 1-800-236-3636.
>> THAT'S RIGHT.
SHOW YOUR SUPPORT BY GIVING US A
CALL OR GOING ONLINE, AND,
REMEMBER, NOT JUST THESE GIFTS
THAT WE TALKED ABOUT, THE BOOKS
AND THE APRON, BUT YOUR AIR
WAVES PROGRAM GUIDE TO HELP YOU
DECIDE WHAT YOU'RE GOING TO
WATCH EACH AND EVERY DAY, YOU
CAN MAP THAT OUT FOR YOURSELF,
AND IT IS REALLY AN INVALUABLE
RESOURCE WE LOVE TO THANK YOU
WITH AS A MEMBER, AND THEN, OF
COURSE, PASSPORT.
SO MUCH FANTASTIC CONTENT FOR
YOU TO VIEW ON PASSPORT AT YOUR
LEISURE, AND SO, PLEASE,
REMEMBER THAT WHEN YOU GIVE, WE
WITH WANT TO THANK YOU, AND WE
ARE SO GRATEFUL FOR YOUR
SUPPORT.
YOU ARE WHAT MAKES IT ALL
POSSIBLE, AND SO, AGAIN, WE HAVE
THE WISCONSIN FARMS AND FARMERS'
MARKETS GUIDE, THE WONDERFUL
COOKBOOK FROM ASPARAGUS TO
ZUCCHINI, AND THE CUTE PBS
WISCONSIN APRON AS THANK YOU
GIFTS THIS EVENING AT WHATEVER
LEVEL MAKES SENSE TO YOU, $10
PER MONTH AS A SUSTAINER FOR
EACH ITEM OR $15 PER MONTH AS A
SUSTAINER FOR ALL THREE ITEMS.
AGAIN, 1-800-236-3636 OR GO
ONLINE, LOOK AT THE ITEMS, AND
DECIDE WHAT WORKS FOR YOU AT
PBSWISCONSIN.ORG.
>> FOR ALL THE PEOPLE OUT THERE
WHO HAVE SEEN THE FOODIE VAN
TRAVELING AROUND THE STATE OR
EVEN STOPPED THE FOODIE VAN AT
SOME PARK IN OUR TRAVELS AROUND
THIS AMAZING PLACE AND SHARED
WITH US THE STORIES THAT THEY
FIND SO ENRICHING, THE STORIES
THAT THEY WANT TO SEE TOLD, THE
STORIES THEY WANT TO SEE LIFTED
UP, THIS IS THE OPPORTUNITY FOR
ALL OF YOU TO GET INVOLVED.
PLEASE, CHECK OUT
PBSWISCONSIN.ORG, AND CHECK OUT
AND CALL 1-800-236-3636.
ON THE WEBSITE, THERE'S
BEHIND-THE-SCENES BLOGS THAT I
WRITE EVERY SINGLE WEEK FOR A
LITTLE BIT OF THE BACKGROUND OF
EVERY STORY THAT WE TELL, AND I
HAVE TO TELL YOU, I HAVE TO
SHARE, THESE STORIES ARE
IMPORTANT.
THESE ARE THE STORIES OF US.
THESE ARE THE STORIES THAT YOUR
KIDS WILL REMEMBER IN THE
FUTURE, SO, PLEASE, GET
INVOLVED.
VISIT US AT PBSWISCONSIN.ORG OR
CALL US AT 1-8 00-236-3636.
>> YOUR GIFT TODAY GOES SO MUCH
FURTHER THAN TODAY'S BROADCAST.
LIKE LUKE WAS SAYING, THERE'S SO
MUCH CONTENT OUT THERE, YOUR
GIFT HELPS SUPPORT ALL OF THAT
CONTENT.
YOUR GIFT ALSO HELPS WHAT'S
BEHIND THE SHOW, WHICH IS A
SHOWCASE OF THE LOCAL CHEFS, THE
LOCAL PRODUCERS, THE PEOPLE WHO
ARE OUT THERE INNOVATING WITH
THEIR FAMILIES, CREATING THIS
NETWORK OF FOOD AND ORGANIC
PRODUCERS AND JUST JOY OF WHAT
IT MEANS TO LIVE HERE AND
CELEBRATE BEING TOGETHER AND
BEING IN THIS STATE.
BEYOND THAT, WE HAVE PROGRAMS
AND PROGRAMMING THAT JUST AREN'T
VISIBLE ON THE AIR.
ALL THE THINGS WE DO THAT WITH
SOMEWHAT BEHIND THE SCENES BUT
VERY, VERY IMPACTFUL, YOUR GIFT
TODAY, YOUR SUSTAINING
MEMBERSHIP, ALL OF THAT SUPPORTS
EVERYTHING WE DO.
WE ARE SO GRATEFUL FOR YOUR
SUPPORT.
WE ENCOURAGE YOU TO TAKE THIS
MOMENT TODAY AT THE END OF THE
PROGRAM TO GO AHEAD AND SHOW
THAT SUPPORT BY LOGGING ON TO
PBSWISCONSIN.ORG OR GIVING US A
CALL AT 1-8 00-236-3636.
WONDERFUL THANK YOU GIFTS, BUT,
REMEMBER, THAT YOU CAN PLEDGE
YOUR SUPPORT ANY TIME WHEN YOU
VISIT PBSWISCONSIN.ORG.
THERE'S A LOT OF OPPORTUNITIES
TO GIVE AT ANY LEVEL, AND SO WE
ENCOURAGE YOU TO DO THAT AS
WELL.
SO FOR TODAY, WITH THIS
WONDERFUL PROGRAM, AS WE ARE
WRAPPING UP, WE HOPE YOU ENJOYED
HEARING THE RESULTS OF THIS
REALLY FUN COMPETITION, AND THAT
YOU ARE INSPIRED TO EXPLORE YOUR
OWN CULINARY EXPLORATIONS, AND
SO, AGAIN, THE WISCONSIN FARMS
AND FARMERS MARKETS GUIDE, THE
FROM ASPARAGUS TO ZUCCHINI
COOKBOOK, AND, OF COURSE, THE
PBS WISCONSIN APRON.
ANY OF THE GIFTS ARE AVAILABLE
TO YOU WHEN YOU PLEDGE YOUR
SUPPORT AT 1-800-236-3636.
>> SO MANY GREAT WAYS TO SAY
"THANK YOU" IF YOU MAKE A GIFT
OF SUPPORT TODAY, WHETHER YOU DO
THAT ONLINE OR GIVE US A CALL.
YOU KNOW, ANOTHER GREAT WAY TO
SAY "THANK YOU"?
TO SAY THANK YOU.
>> YEAH.
THANK YOU FOR THE OPPORTUNITY TO
BE HERE TODAY.
THANK YOU, AIMEE FOR SAYING
ASPIRER GAS TO ZUCCHINI AT LEAST
30 TIMES IN THE SEGMENT, NO
LESS.
THANK YOU TO EVERYONE WHO TELLS
THE STORY THAT WE TELL ABOUT
WISCONSIN SO REAL AND AUTHENTIC
AND TRUE.
THANK YOU TO THE CHEFS,
PRODUCERS, AND FARMERS OUT THERE
DISPELLING THE MYTH THIS IS A
CULINARY FLYOVER ZONE.
LET'S LET THAT LIE DIE, BUT,
SPECIFICALLY, THANK YOU,
VIEWERS, FOR GETTING INVOLVED,
FOR PICKING UP YOUR PHONE, OR
GOING ON THE WEB AT
PBSWISCONSIN.ORG OR CALLING US
AT 1-800-236-3636.
>> THANKS VERY MUCH, FOLKS.
I HOPE YOU ENJOYED THIS VERY
SPECIAL EPISODE OF "WISCONSIN