But when you talk about culture and trying to change things,
right, you'll they'll say, you know,
and this is just kind
of the rough estimate
that you'll have like 20% of people
within the community that are you're excited about it.
They're going to champion what you're trying to change, right?
They're the first ones that are willing to try it out.
And then you have like 20% at the bottom that are like,
I don't really care what you're trying to do.
I'm going to keep doing what I'm doing.
And nothing you can do will change that.
And then you've got like that 60% that's
kind of in the middle. They're on the fence.
They don't really know which way to go.