- I am very pleased today to have Matt Howard, the CEO and co-founder of EatStreet. I had the good fortune of meeting Matt back when he was a student, and Matt's someone who very early on struck me as incredibly thoughtful and, from an entrepreneurial standpoint, was someone who really got a lot of stuff done. Every time we talked to him about his business, he'd made progress on it. And so having him in here to tell the story of both EatStreet and his personal journey as an entrepreneur, this is something that I find incredibly inspirational. And, in addition to being inspirational, there are a couple key themes that we're going to be covering throughout this entire semester, and I want you to pay special attention to things such as, what was the impetus of the idea? Once they had the idea, how did he build the team and resources to actually execute on that idea? And then, what's his product market fit? And by that, who's his target customer, and what did he develop that's better, that solves their problem better than the alternatives that are out there? So please join me in welcoming Matt Howard as the CEO and co-founder of EatStreet. Matt.   (applause)    - Thank you, Dan. Thank you, everyone. So I'm excited to be here today. I know this room well. I took Finance 300 and sat right up there. I was telling Professor Olszewski before I came in that every time a customer service phone call came in for EatStreet, I was sitting right here and I'd run out to that stairwell and take the customer service phone call during class and then come back in and have to copy my friend's notes to figure out what I missed during it. So I know this room very, very well. So, jumping in here, I want to talk about the story of EatStreet today, give you a little background on how we got started, how we got going, where we are today, but before I do that, I'd love to ask you guys two questions. First of all, how many of you have heard of EatStreet? Okay. Now I'm going to ask the harder question: how many of you have used EatStreet? Okay. Our marketing people are doing their job. I'm pretty happy with that. So I'm glad to hear it. So you guys know what we do, but I'm still going to give the background on the company just in case you haven't heard of EatStreet. So, before I jump into that, I want to give you a little background on myself. So I'm originally from Larson, Wisconsin, a very small town about two hours north of here. So it's about 10 miles west of Neenah. So up in the Fox Cities area. I've lived in Madison for the past 10 years, since I came to school here. I came to school in 2007. I graduated in 2011 with an economics and political science degree. So I was not actually a business major but took a lot of business classes whenever I could. I'm a husband to the most understanding wife because building a company you have to have an understanding, significant other, and the father to the coolest kid. This is a picture of Jack up here, who's now 18 months old and the best kid ever. Sales was my background in college and in high school as well. So in high school I sold running shoes in the Fox River Mall. If you guys have ever been to Scheels All Sports before, I sold athletic shoes to runners from that location. And then, also, during summer, I sold cars. And that's actually when I got the phone call, without jumping in to it too early, to start this business. So it was running shoes, cars, and then eventually signing up of restaurants. But sales was always my passion. It was what I always like to do, and that's what got me wrapped up in this business to begin with. I went full-time with EatStreet the day I graduated college in 2011. So when it comes to my professional career, this is it. There really isn't much else besides EatStreet that I've done since the day I graduated in 2011. So that's a little background on myself, now jumping into the background of the company. So we are a food ordering company. So we connect you with your local restaurants for online orders for delivery and pick-up. So you go to EatStreet, you type in you