[crowd chanting]
- * When you say "Wis-con-sin"
* You've said it all!
- Hello, everyone, I'm Diane Hinkle,
and speaking of sports and speaking of,
"When you say Wisconsin, you've said it all!"
with me is director of University of Wisconsin bands
Mr. Mike Leckrone.
And those of you sports fans all know and love him dearly.
- I hope so.
- Mike, welcome to the Legend of Leckrone.
- Thank you, they say it's a legend in my own mind, but I...
- Yeah. - In all of our minds, I'm sure.
You're director of university bands.
Can you tell me exactly what that means,
how many bands you supervise?
- Well, there are four concert bands in the department
but the band that most everyone thinks of associates with me,
of course, is the marching band
and then the varsity band,
which plays at the basketball and the hockey games.
And we've sort of divide our season,
once the football season becomes concluded,
into the indoor sports,
although in these last few years
why we've had a lot of basketball and hockey
during the marching season, but those are basically
the two bands that people see me around with
although there are probably about 520-some students
in the total Band Department at the University.
- Mm, goodness.
What--what percentage of those students
are in the bands are music majors?
- Well, in the concert band,
there's a large portion of them
probably about 50% of the people in the concert organizations
are music majors
but when you get to the marching band
there it's a whole different situation.
Most people are surprised.
They think that the marching band is about,
oh, 50% music majors.
Really it's only about 25%.
Our biggest numbers is engineers
and most people are quite surprised when I tell them
that the engineers-- - I'm surprised.
- The engineers make really good band students
because they're usually usually pretty bright
and they have an interest in music.
They're usually pretty talented
and they use music as just a great emotional release
and for that reason, they make very good marching band members.
I'm glad to have 'em in there.
- Well before we go any farther I would just like to tell you
that I thought we'd roll a videotape that we--
our producer for Wisconsin Magazine program last year,
producer Jeff Clarke had done.
And he spent a couple of days with Mike Leckrone
and his zanies in the band.
And here's a personality profile on Mike and the hard work
that the University of Wisconsin band does.
[blowing whistle]
[working out "Hhh! Hhh!] - Mike: Thirty-six.
- female narrator: Here's another people profile
featuring the University of Wisconsin varsity marching band
and director Mike Leckrone. - Mike: Okay, come on!
* ["Fanfare for the Common Man" Aaron Copland ] *
- Woman: When I think of Mike Leckrone,
I think of a very enthusiastic individual
considering he's just one person
he can get a whole group of 220 people
going exactly where he wants to on Saturday afternoon
and I think that's pretty amazing.
* ["On, Wisconsin"]
- Mike: Watch here, I'll help you.
One, two, beginning two ready and!
Dig, dig, dig, dig!
How bad do you want it?
- Mike voiceover: The band, and a lot, is like a family unit
in a sense I'm kind of the head of that family you know
and I think we worked very hard at the band
to get that sense of togetherness.
[blows whistle] - Mike: I want more desire than that!
- voiceover: If the band does have another strength that would be
the fact that we worked really hard together to realize
that it's not a person out there, it's the whole package
and we're all part of it together
and we kind of live or die together
on a Saturday afternoon.
- Mike: Come on!
We don't have time for you to walk back.
We just don't have time for you to walk back.
- Band: Yeah!
- voiceover: I think the band sometimes-- sure they'll get out there,
they'll be mumbling about, you know,
"Geez what a rotten mood he's in today,"
but I think they also realize that at
the end of the week that performance has to result in...
in some sort of excellence.
- Mike: Bunch of pansies!
Come on, play!
- Band: Boo, boo!
- Mike: Watch it! [laughing]
[Mike mumbling crankily in background]
One, two, one, two number three!
* ["Fanfare for the Common Man" Aaron Copland ] *
- voiceover: I think they realized that I'm--
there's never anything personal about it.
I think everybody in the band realized when I reprimand them
or growl at them or chew them out
that it's not done in any personal sense at all
because I like them all.
- Mike: Because I said no.
That's the only reason you need Tucker.
Here we go,
here we go ready okay.
*
One, two, three, four, one
* [marching band music]
- Woman: The thing that really impressed me the most I think
was the first day
when I auditioned for him, that afternoon
he remembered who I was
and he knew everybody in the band by the second day.
*
I couldn't believe that.
* [marching band music]
- voiceover: One thing I try to do is put everybody at ease
so that they know that I know who they are.
They can't hide.
That's the first thing that I do
so that they don't feel
like they're just a face or a number out there.
- Mike: One, two, three and back, that's right.
- voiceover: And I tell everybody in the band
if they don't like it, they shouldn't be there.
I mean the idea of being in the band is that you're there
to really just work as hard as you can for the two hour rehearsal
or eight-minute show whatever we're doing.
And like I said I love every minute of it.
There are some days that are better than others obviously.
* But...
I think if I can do anything
I'm supposed to be a teacher in it, you know in a university,
and I think if I'm teaching anything
I think it's to attack whatever you're doing
with a certain amount of enthusiasm
and I think if you're going to do that
you're going to be successful.
[Leckrone yelling orders]
* [marching band music]
- Man: Most band directors I'd see
they would stand on the podium you know
and let everything happen you know
but Mikey gets right down there on the field
and if you can't do it, he'll show you how to do it,
and you know he's you know, he's really a big hype
for the band too you know to see someone you know
'cause he's getting on in his years of course
but he's out there.
[drumming]
[Mike whistles, yells a command] - Band: Whoo!
- voiceover: If marching band can't be fun it isn't worth doing.
It's too much work to just go out there
and not have a good time.
- Band: Yeah, oh!
- Mike: One-week shows, one-week shows scare me to death
not because I don't think anything's gonna go wrong
because I know everything's gonna go wrong. [band laughs]
- voiceover: The fun comes from the fact that
I like to have a good time and I I tease and kid the band
but they do the same thing to me.
I mean I-- I have to constantly be on my lookout.
[air nozzle sprays] [band laughs]
[chanting]
- Man: I think Mike has a large ego but I think that's very good
in the fact that he puts more pressure on himself
than the rest of us to perform and
I think that's why Wisconsin's band has become much better.
He wants to be the best and that makes us
want to be the best and usually, what he wants he gets.
- Mike: Sharpen ... three-quarter ... Tucker.
You guys are going to.
*
- voiceover: Rich Tucker is serving his seventh year in the band as a marching member.
It's not because he's dumb, because he's graduated
and he's now working on a graduate degree here.
Rich loves the band.
I think the kindest thing I could say about Tucker
is he's a character,
but he's the kind of guy that every band needs.
He's the guy who keeps us loose,
he's the guy that keeps me honest.
- Mike: One, two, three, and spread.
Ready again, same thing.
Full whistle sprint kick.
Now look at the position of your feet.
Now Tucker, you always have to be an exhibitionist don't you Tucker?
- voiceover: I can't say anything that's unbelievable
without knowing that Tucker's gonna test that.
- Mike: Bragging doesn't help Tucker.
- voiceover: I talked to band directors
a lot and in our first year our goal was
to get our horns up better'n anybody else in the Big Ten
and if we could do that then we would build on that
and I think that's kind of the key to how the band has grown.
Each year we pick another area that we try to improve on.
We tried to put a little more show business
into what we were doing.
- Mike: Got these horns up.
But you didn't have any sound to go with it.
Horns up was good. You just didn't get any sound.
*[marching band music]
- voiceover: One thing I think that I'm probably most disappointed in
is the fact we don't have the reputation
to the layman that I'd like to have.
A lot of people put a lot of stock
in how the football team does and so
they equate the band's success with the football team success.
I mean we've never been in a bowl game
since I've been here.
That's one of my real dreams is to do that
and a lot of people will say "Well gee the Wisconsin band,
I don't know anything about them."
Because they-- they aren't aware
of what we have been doing professionally.
* [marching band music]
- Crowd: Whoo!
* [marching band music]
- Man: I've been in the band five years
and after that much time a lot of the things
we do during the week seem kind of routine to me
and a lot of other people, yet Mike has the ability to push us
and drive us through those routine things
so that come Saturday we're just as excited
as the first day we got on the field as freshmen.
*
[cheers and applause]
- male announcer: Even at Camp Randall, once they said
it couldn't be done.
* ["You've Said It All"]
- Man: I guess the best way to describe Mike Leckrone, there
was this saying,
"When you've said Wisconsin,
you've said Mike Leckrone!"
* When you say Wisconsin
* You've said Leckrone
[cheers and applause]
[playing trumpet]
[Diane laughs]
- Here we are back in the studio
attempting to play "On, Wisconsin!"
but I think the band's forgotten how.
[laughing]
Why don't we meet our band members?
[Diane laughing]
Let's really embarrass them
now that they couldn't remember how to play how.
Who are you? - John Blau.
- Hi John.
- Kirk Zentner.
- See if it'll reach.
- Tom Silke.
- Andy Grohl.
- Welcome to The Legend of Leckrone .
[laughing]
He'll get you guys later.
[laughing]
Now in the videotape piece you also met the infamous Tucker
and we also have Mr. Tucker here.
Come here Rick. [laughing]
Here is Tucker.
How long have you been in the band, seven years?
- Yeah I spent a few years in there,
it was seven.
I worked through my bachelor's degree in chem engineering
and then my master's in food science.
Really more like I got a degree in marching band
and they finally kicked me out.
- [laughing] Are you back in again this year?
- No, unfortunately.
I'm up working for uh-- I don't know.
Can I say a commercial on here?
I work for Sanidairy's in Menomonie, Wisconsin
as an engineer up there.
- What's this guy like to work with?
Do you miss him?
He used to really push us.
I remember one night he said he wanted a tank, a prop tank
made for the next day.
So we went to work with a case of beer and a golf cart
and a little cardboard
at about 8 o'clock on a Friday night.
He came walking you know about oh, 7:30 Saturday morning
before the show and he was like a little kid,
"Can I drive it? Can I drive it?"
And so we let him out
and he tooled around the field a little bit.
Yeah you know he goes, "Boy, that was nice."
But he put the pressure on us
and I think we put the pressure on him sometimes,
once in a while.
- Thanks for coming down, Rick.
We appreciate it.
- My pleasure. - Bye, bye.
All right. [both laughing]
Well we also have one more surprise for you Mike Leckrone.
Because tonight, this is your life.
[laughter]
- Man: Do you remember there's a famous show from California
called the Gong Show?
In this show there's a character
called Gene Gene the Dancing Machine.
Well, along with your help and myself
we've brought that act to Madison.
But we call it Tut Tut the Dancer with the Gut.
- I know that voice very well.
- And who might that be?
- That's Terry Westegard
who is the famous top-- the dancing machine there.
[cheers and applause]
- Our Portage Plumber!
- The Portage Plumber! Hi Terry, nice to see you!
[laughing]
- Nice to meet you Terry.
[laughing]
Tell us a little bit about how the Portage Plumber started.
- Well it happened about six years ago.
People up in Section X were partying
and one thing led to another
and the next thing I got down in the field
and started dancing with the pom-pom girls.
And for some odd reason the guards didn't stop me
and the people thought it was great,
so the following week when I went to the game
and I come out of the chute and I had the furry helmet on,
it's the first part of my costume,
the crowd went nuts, "He's back, he's back,"
and it's been the same ever since.
- Well I know this-- this year particularly
we missed you quite a bit.
Everyone kept looking up to Section X longingly as the game--
we weren't scoring
and the games were getting more and more dull
so we all kept looking to Section, Section F
with about ten minutes left in the game for you to come out
but sometimes you did and
sometimes you didn't.
Why didn't, why don't you tell us about what happened
when you came out during the Brigham Young game?
- Well particular game
was the first, my first appearance of the year,
and when I come out the crowd received me well.
We were, weren't doing too well in the football game
so they were looking for other sorts of entertainment.
And so I come down
and the people thought that was all right,
so they started their cheering, and the quarterback
who was having trouble calling the signals
so instead of having them have a penalty,
he called timeout,
and the crowd really thought that was all right.
We stopped the football game.
- And as I recall the Brigham Young quarterback Jim McMahon
had no idea what the roar was.
They thought it was the general roar of the crowd
trying to, you know, get him from being able to call his plays
and here it was the Portage Plumber and you were
also frontpage color photo of the Wisconsin State Journal
the following morning. So you've become quite a celebrity,
welcome.
- Mike: It's amazing a grown man would dress like that.
[laughter]
But he's big enough I'm not gonna argue.
- Why don't we talk a little bit about
the postgame show phenomenon at the football games?
It's it's just been
I mean the people are in the stands for at least 45 minutes
to an hour, although I've been told you've been limited to
an hour now, waiting for the band to play. - Mike: Well it's it's very
gratifying because it's something that you can't explain.
I guess you have to explain it as a Wisconsin phenomenon
because it doesn't happen like this anywhere else in the country.
I think part of the fact is the fact that we try to entertain.
It started I think, it got its most impetus I think
from the fact that they banned the Budweiser song that
"You've Said It All" in the middle of the game, so now that people stay
around to hear us play it at the end. And consequently we have a
crowd and we try to get the crowd involved we bring Terry
out a lot of times to do his act over again, we put on little
special dance routines, we have a lot of audience participation
things and I think the people just want to be there and be
entertained. I wish I could say there's a magic formula for
doing it but I just don't understand it myself but we love
it because we can leave the football stadium on any given
Saturday feeling really good about the fact that the game is
over and there's been a lot of fun to close the day and after
all I think that's reason people come to a football game. You have to have fun.
- Diane: Absolutely.
The amazing thing is too that almost every week,
it's pretty much the same format
but people stay
and every week you manage to put just a little kicker
just some new twist that the crowd's not expecting.
- Mike: Well there's not too many things that we can do,
but what we try to do is to make
them either wait for it or surprise them
when we do some of the things.
They know that I'm gonna play "You've Said It All"
but I try to make them wait for it
and surprise them when we're going to say it
so we have a few little deceptions that we call them
as to when they the time is going to happen.
It's always fun to see it,
you see that the surprise.
- Diane: Including marching the band halfway off the field,
stopping them suddenly, turning around and playing but--
- Mike: Or we'll back up and play it
we'll do anything we can to do
- Diane: Or segue from "Varsity" into it.
- Mike: Yes we've done that too.
And it's, I think the band sort of appreciates it.
I think that's the only time the band ever gets
booed that they appreciate it
is when we don't play it when they expect it.
Then that's kind of fun just to play games with the crowd.
- Diane: Also I noticed that the opposing team, the fans
and the cheerleaders all come over and play too.
- Mike: They stay and the cheerleaders always come over and dance
and I always particularly make the visiting cheerleaders,
particularly if they're from Ohio State or Michigan,
beg to hear the, to hear the Budweiser song
because I think that's the least they can do.
- Diane: But the question I've always wanted to ask
is how did the tubas play
while laying on their backs and kicking their feet up in the air?
- Mike: They play about like they always do,
just average.
[both laughing]
- Diane: Tell me how the Budweiser song got started.
- Mike: Well it started about 1972 at a hockey game.
Some fans behind us where the band sits kept hollering
for a polka and we didn't have a polka in the book at all.
There was no--
we didn't have a thing that even resembled a polka,
and we did happen to have this jingle
which is called "You've Said It All" so
I told the band to play it as close to a polka as they can.
And I would tell other people that we play a printed version
of this song but we add so many little nuances
that no one could play the printed version
and make it sound like we do.
So we tried to make it sound just like a polka.
Consequently it grew
and from that point on we started adding
at first just the-- the commercial,the Budweiser commercial
was the first thing we did
and I thought, well that might be deemed
a little bit out of place so we started adding the Wisconsin.
It really caught on the most at the hockey tournament in Boston
in 1973.
And that was a mad, mad time
when Wisconsin won the national championship
and from that point anything we did was a tradition.
So we came back from that that tournament
and it was really firmly established
and we can't get rid of it now.
It has grown,
it grew from hockey into basketball and the last thing
that happened was the football season.
And of course then the very famous incidents
with the shaking of the upper deck,
which probably did as much to make people want to hear it
as anything else we could have done.
- I don't know if any of you have ever had the opportunity
to be in the upper deck when "Budweiser" is playing
but it really does shake, and
up in the press box all of the lights are jingling
and everyone, even if you try to describe it to someone when
it happens, they're still surprised.
- Yeah, it really does shake. We've been up there with some
band members and trying to make it move and you can feel it.
But it doesn't move four and five inches
like some people say that it does,
but it-- you can feel it.
- Hasn't the engineering department also been there
with seismographs testing the structure
to make sure there's no damage, and
and also you're playing less, you're playing "Budweiser" less
during the game?
- Right, we don't play it at all during the game now.
We wait until after the game
and sort of, our policy is I look up there
and I when I quit seeing people moving for the exits
I say it's time to play it.
I figure I give people enough time
and if they decide to quit moving for the exits
then they're, then they're taking their own risk.
And there really is no risk because they-- we've been assured
that, that there's nothing at all unsafe at all
about the structure.
- Now the Budweiser, Anheuser-Busch people were here
for homecoming I believe, it was with the Clydesdales
and they presented you with a $3,000 check
to the Wisconsin band.
I don't really regard that as payola,
but it was but it was really a very nice gesture
on their part.
They did present not only to the band $3,000
but they gave a check to the athletic department for $5,000
and I think that was
just sort of their way of making a gesture towards the towards--
the department and the university,
and they've done that for some other schools.
They've done it particularly for schools around Missouri
where the head plant is,
and-- and I think it was very nice that they did it here.
- What will you do with the $3,000?
- Well we're gonna replace some instruments.
As you can imagine
with all the events that we do,
we'll do about 49 varsity band events in a year
and plus the football and the basketball,
and it really takes a lot of refurbishing of instruments.
They take a terrible beating during the course of the year.
We'll probably buy some new tubas,
we'll probably replace some baritones,
some drums, they take a terrible beating.
And then, of course, we're kind of like WHA
in that we don't depend on state funds
to keep ourselves keep ourselves going
you've got to have--
you got to have contributions
and this is going to be one thing
that helps us keep our-- our program going
in the way we want it to keep going
just operating it from that standpoint.
- Let's talk hockey for just a moment.
Some of the antics of the band during the hockey games
and with the Budweiser song and the rocket cheers
do you think you guys could--
I don't know if our audience,
yeah, if you've never been to a hockey game
then some of you may not know what a rocket cheer is,
let's see if we can get one here.
- Ssss... Boom.. . ahhhhh... [skyrocket whistle]
Hey, Mike!
How much are you giving?
- See? [Diane laughs]
[cheers and applause]
- Pledge now! We're all committed
at this point. [laughs]
- You never know what's gonna happen at the Coliseum,
but I'll tell you when that whistle goes out,
the entire Coliseum 8,662 fans
there is dead silence, dead silence
waiting to hear what the band's gonna say next.
- We have a lot of people ask me,
"Can't we put a microphone down there
or-- or some means of amplifying some of those?"
And my answer that is pretty much
I prefer that they not hear many
many of those events that are,
those comments that come out of the band.
But I do think that you know they're very inventive sometimes
and I would also assure a lot of people
that we don't come with those thought-out or preconceived.
Most of those are pretty extemporaneous
and I think if you tried to plan what you were going to say
it wouldn't work at all.
- I remember them chanting--
is the band responsible for the sieve cheer?
- We didn't start it, we didn't start it
but we have contributed to it mightily I think.
But I think that was started
before the band started playing hockey games
that was something that had sort of developed
among the really diehard hockey fans.
- Well how about a little Budweiser? [laughs]
- Try it, all right?
[laughing]
One, two, ready, and
* ["You've Said It All"]
[clapping in rhythm]
[singing along]
Come on, come on!
* When you say Wis-con-sin
* You've said it all!
[triumphant closing note]
[laughter] [phones ringing]
[cheers and applause]
- Well are we going back to pledging now?
We're going back to pledging.
Okay John, take it away. Thanks very much Mike.
- Thank you.
- Wonderful thank you very much, both of you.
It's terrific, and and the Portage Plumber too.
- Wow, now is your chance!
If you like this, call!
What can I say?
You know, the Friends of Channel 21,
the contributions that you make when you become a friend
of channel 21 goes for Wisconsin sports.
At least $10,000 this year, probably more.
If you appreciate that,
if you appreciate things like this wonderful performance
we've just seen here tonight with Mike Leckrone,
now's your chance to call.
The number's 263-4040.
Call collect if it's a toll call,
608-263-4040.
The volunteers are waiting to make you a Friend of Channel 21
and a financial supporter of WHA-TV.
You'll never have a better chance to tell us
that you appreciate this kind of special programming
that we can do for you occasionally.
Something that really means something special to people
here in the Madison area
to people all through South Central Wisconsin.
Now's the time to call.
We really knew, we really do need your support
and it's so easy. Just walk over to the phone, pick it up,
and call 263-4040
and many of you are calling.
You're wonderful,
you're calling up,
you're telling us how much you appreciate this,
how much you thanked us for the opportunity,
how much you thank WHA-TV for the programming.
Here is Donald Ritchie, a $500 pledge to us tonight.
Here's Richard Baxter in Rockford,
Erwin and Elaine Probstien in Madison,
Regus Smith in Poynette,
here's Gary Childre in Madison.
Mr. and Mrs. Samuel Paddock in Beloit.
Robert Krueger in Madison,
Earl Bodine in Portage,
John Langer in, in Verona,
Kenneth Kosik in Monona.
Join these people,
join your friends, your family, your associates
and become supporters of the programming that you like
here on WHA-TV.
Just exactly how you can do it,
Steve Bass is going to tell you right now.
- Thank you John.
I've always said that we've had something for everybody
right here on this station
and now I think we've we've really done it.
We have four membership categories
for those of you that would like to join the friends
of channel 21 by calling 263-4040.
We start out with $120 producer membership
and we have a $60 sustaining membership,
both of which are available on an installment basis
and it's very very easy.
You can pay in three, three, four yearly installments.
We'll send you a reminder
three, once every three months.
I got that right now.
In the case of the $120 producer membership,
that would be $30 every three months,
and we will send you a reminder.
In the case of the sustaining membership,
that would be $15 every three months.
Just think of that:
$120 producer membership that comes
out to just ten dollars a month for
probably the best programming on television in Madison.
The $60 sustaining membership,
that's only five dollars a month.
We also have two other membership categories,
we have the $42 associate membership
and a $21 regular membership.
And there are many advantages to joining
the Friends of Channel 21.
The first one is the good feeling
that, knowing that you are a financial supporter
or a financial booster of WHA-TV
and of the fine programming that's here.
Secondly, you'll receive 21 magazine
every single month to help you plan your viewing in advance.
Also, your contribution is tax-deductible
to the maximum extent allowed by law.
And it's a good time of the year
to start thinking about tax deductions
as the 19, as 1980 draws to a close.
And also in the $42, $60 and $120 categories,
you'll receive a very special thank-you gift
if you choose, although
if you don't, more of your contribution will go
to support the fine programming on WHA-TV.
So why not give us a call?
263-4040.
Become a member of the Friends of Channel 21.
Remember, your contribution
does not just support national programming.
We bring you programs such as
Nova , great performances, Masterpiece Theater ,
but we also bring you fine local programming.
So why not give us a call?
263-4040.
If it's a toll call for you, call us collect 608-263-4040.
Now over to Linda Baldwin.
- Right, and also fine cultural programmings
like The Legend of Mike Leckrone . [laughing]
I don't, I'm not putting anybody down.
I think it's terrific.
And if you look about this whole evening
I mean I can't imagine of such a wide variety
of television and such excellence,
and for that, you want to become
a Friend of Channel 21 and that's easy to do.
Call 263-4040.
Look at what we've had for you tonight.
We've had Pavarotti with Christmas music,
we've had big band sounds,
we've had the Wisconsin band,
I mean folks you're not going to get that anywhere
but on channel 21 right here in Madison.
So call us collect if you live outside of our area.
The number 608-263-4040.
You know this is our second to the last night.
We only have one more night.
And we've really appreciated those of you
who have joined the Friends of Channel 21.
More than ever you're with us,
and boy, we you know it's really terrific to
have you as a member of our little group,
actually our large group.
But those of you who've been sitting out there,
I met, ran into a guy on the airplane.
He said, "You know, I've always thought I should do that."
Well, Roger and all the rest of you who I've run into airplanes
in a lot of other places,
now is the time to pick up your phone and make that pledge
to the Friends of 21.
We make it very easy for you,
these volunteers are sitting back here
and they want to talk with you.
Let me give you just a little bit of the rundown
what's happening tomorrow evening,
because and tomorrow afternoon,
because those things are gonna to be terrific.
A gospel sound, more Bascalia,
Cosmos , Masterpiece Theater ,
stay with us tomorrow.
Here's John.
- We want to remind you that if you call tonight
in the $42, the $60 or the $120 category
we do have this very fine album by Luciano Pavarotti,
Oh Holy Night .
When you call 263-4040,
tell the volunteer who answers that
that's the thank-you gift that you'd like this evening.
You have been wonderful,
you have called, many many of you.
We have one more night.
If you've been thinking about calling
and becoming a Friend,
now's the time to do it.
One more thing, I don't want to forget to do tonight
is thank the Pepsi Cola bottling company of Madison
because they've been providing us soft drinks
and all these people have been working so hard,
it's keeping them feeling a little bit better.
Call right now 263-4040.
It's a toll call, call collect
but call now.
It'll never be easier. You'll never have a better reason.
Thank you for remembering.
You're watching WHA-TV, channel 21 in Madison, Wisconsin.
*