- Anna Roseman: What's hard about running this business?
My first word that popped in my mind was everything.
It's physically demanding.
4,000 pieces of inventory that we're looking at every week.
Hi, welcome!
Although I do learn a little bit more every year.
It's always, "What else can I do?
"What can I do tomorrow
that's gonna ensure that we can keep rolling?"
[upbeat bluegrass music]
- Maddie Maurer: Yeah. - Anna: So we are indeed
short-staffed at this point.
We got this.
It's Thursday, short-staffed.
Okay.
Which number are we on?
61.
We add about a thousand items to our system per week,
and we're making sure that item is sellable in here.
- It's Burberry's of London.
This looks pretty legit to me, this side tag.
Look at those buttons.
- Oh, yeah.
What'd they say about those?
- I mean, nothing in particular,
but they just seem really nice to me.
- So we choose what we will consign
based on what we study.
Instagram, fashion magazines, pop culture,
and the folks that work here, including myself,
we have to be really passionate for fashion
or else you're gonna hate it
because it's a lot, a lot of work
to really put together what the people want.
It's an art and a science.
- I've known that I've wanted to do something with consignment
since I was, like, eight years old.
Definitely being overweight for most of my life,
that whole concept of like, you're not...
...sizes are not a thing here.
Everything is my favorite about working with Anna.
First of all, I thrive in chaos,
so that really just makes me, you know, a good match.
Hey guys, happy homecoming!
[lively folk music]
[cheering]
- Boone does have its own style.
I think, like, the true Boone, mountain in your heart
kinda person, and you know we're wearing outdoor stuff,
we're wearing very functional clothing.
Before we know it, it's gonna start snowing ice, et cetera
and everybody's style is gonna change just a little bit.
We'll stop selling high heels, but we'll sell hiking boots
or what have you.
Before I moved back to Boone,
I was in Charlotte, North Carolina,
and I was working for a group of radio stations
as a sales person initially,
and then eventually a sales manager,
and I loved it very much.
It was adventurous in its own right,
maybe not ultimately the best adventure
for raising my child.
[gentle fiddle music]
- Lily Lipford: Mom does not cook.
She doesn't like it
and no offense, she's not very good at it. [laughs]
Like... - Yeah.
You know, what she doesn't know is that
I studied long and hard to teach her how to cook.
I just did it in a nontraditional way
of letting her figure it out for herself.
So you're welcome, Lily.
- Thank you, thanks. - For this great experience.
The reason I came back to Boone to open the store
is in order to raise my daughter as a single mom.
My number one client now, until she graduates
and doesn't need me anymore, is my child.
[gentle guitar music]
The first time I was in Boone was for college.
I went to App State.
I knew from my experience as a student at App
that the people here are really great,
and you're out and about,
you're at the grocery store and local folk hold eye contact,
say, "Hey, how you doing," you know?
They take care of their own,
and I knew that that spirit still existed
as well as it's super safe here.
I feel a lot of times like
we're a place of communication and gathering
and sharing a relationship and all those sorts of things.
My big deal here is that I want to provide
the best customer service possible.
I want that customer experience, and I do,
I want 'em walking out of the store going,
"Ah, something about that place.
I love it."
My name is Anna Roseman, and I'm a Boonie. [laughs]
[spoon playing] [upbeat bluegrass music]
- Announcer: Boonies is made possible
by the Watauga Economic Development Commission.
For a complete list of funders and to find out more,
visit www.artemisindependent.com.