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>> HELLO, I'M DEANNA SPRINGER,
LIVE AT THE GREAT WISCONSIN
QUILT SHOW WITH INSIGHTS AT THE
EVENT.
I AM JOINED BY LORRAINE
TORRENCE, OUR FAMOUS WEARABLE
ART DESIGNER, PATTERN
DESIGNER/AUTHOR.
THANK YOU FOR JOINING ME,
LORRAINE.
>> THANK YOU FOR ASKING ME.
WE'RE GLAD TO BE HERE.
>> I'M SO HAPPY TO BE WITH YOU
TODAY.
WE'RE STANDING IN THE AMERICAN
SEWING GUILD, MADISON CHAPTER
BOOTH.
>> YES.
SO WE'RE HERE TO TALK ABOUT
SEWING GUILDS AND QUILTING
GUILDS, AND WHY IT'S IMPORTANT
TO JOIN AND BECOME PART OF
THOSE.
>> SURE.
I CAME TO MADISON 10 YEARS AGO,
LOOKING FOR COMMUNITY, AND THE
FIRST THING I DID WAS JOIN THE
AMERICAN SEWING GUILD MADISON
CHAPTER, AS WELL AS A COUPLE OF
OTHER GROUPS.
THIS IS THE ONE WHERE I FOUND
COMMUNITY.
AND NOT ONLY COMMUNITY, BUT A
LEADERSHIP ROLE EVENTUALLY,
LEARNING THINGS, CONTRIBUTING
THINGS, DOING CHARITY SEWING FOR
THE COMMUNITY.
SO IT'S BEEN A VERY IMPORTANT
PART OF MY LIFE.
>> YOU SERVED AS PRESIDENT VERY
SOON AFTER YOU ARRIVED IN
MADISON.
>> WELL, NOT THAT SOON.
I WAS ON THE PROGRAM COMMITTEE
FIRST, AND THEN SERVED AS VICE
PRESIDENT, AND THEN FOR TWO
YEARS ENDING LAST DECEMBER, I
WAS PRESIDENT.
>> GREAT.
AND WHAT SORTS OF EVENTS AND
HAPPENINGS GO ON AT THE GUILD?
I KNOW HAVE SOME CHALLENGES AND
OTHER PARTICIPATION THINGS FOR
MEMBERS TO BE INVOLVED WITH.
>> RIGHT.
I MENTIONED COMMUNITY SEWING.
THAT'S SOMETHING WE DO EVERY
YEAR, A PROJECT OR TWO.
WE ALSO HAVE PROGRAMS AT EVERY
MEETING, PRETTY MUCH EVERY
MEETING.
SOME ARE DEVOTED TO SHOW AND
TELL, WHICH WE CALL SUPER SHOW
AND TELL, WHEN THAT'S THE WHOLE
PROGRAM.
WE HAVE SPEAKERS FROM ALL OVER.
AND OF COURSE DURING COVID, WE
MET ON ZOOM, AND SO WE WERE
PRIVILEGED TO GET NATIONAL
SPEAKERS FOR AN HOUR WITHOUT
PAYING AIRFARE OR LODGING.
>> RIGHT.
THAT WAS A GOOD THING WITH
COVID, RIGHT.
RIGHT.
>> YEAH.
SO LOTS OF LEARNING, LOTS OF
SHARING.
GOOD FRIENDSHIPS.
>> LIFELONG FRIENDSHIPS FOR
SURE, OUR SEWING BUDDIES ARE OUR
GOOD FRIENDS FOR SURE INDEED.
>> SEWING IS AN EASY WAY TO FIND
COMMUNITY IN A NEW PLACE.
AND I DID IT WITH SEWING GUILD.
I HAVE MY BEST FRIENDS HERE.
>> THAT'S WONDERFUL.
AND I FIRST MET YOU IN
WASHINGTON AT THE SEWING HISTORY
EXPO.
NANCY AND I BOTH MET YOU THERE
AND YOU WERE A GUEST WITH NANCY
SEVERAL TIMES.
>> I WAS.
I WAS A VENDOR, SINCE I HAVE A
PATTERN BUSINESS, I WAS A VENDOR
THERE WHICH WAS CONVENIENT FOR
ME BECAUSE I LIVED IN SEATTLE
FOR FOUR YEARS, BEFORE MOVING
HERE.
AND MET YOU THERE, MET DONNA
FENSKE WHO WAS HELPING, WORKING
FOR NANCY, AND ULTIMATELY DID
SEVEN EPISODES.
>> SEVEN EPISODES.
>> ON SEWING WITH NANCY.ú>> WE 0
YEARS AGO YOU WERE MOVING TO
MADISON AND SHARING YOUR
EXPERTISE OF SEWING AND ALL YOUR
CREATIVE PATTERNS THAT YOU HAVE.
TELL US ABOUT YOUR PATTERN LINE.
>> WELL, I STARTED MY PATTERN
LINE BECAUSE I'VE ALWAYS LIKED
CLOTHES AND USING QUILTING
TECHNIQUES IN CLOTHING, PIECING
AND STITCHING AND APPLIQUE.
, AND STARTED DOING THAT, I
DON'T KNOW, ALMOST 50 YEARS AGO.
SO I STARTED MAKING PATTERNS OF
THE FIRST I STARTED SELLING
GARMENTS THIS I MADE AND THEN
FOUND OUT IT WAS A LOT EASIER TO
MAKE A PATTERN AND LET THEM DO
THE SEWING.
AND FIT TO THEMSELVES.
AND SO ON.
I'VE PUBLISHED THREE LINES OF
PATTERNS.
MY OWN, A LINE I BOUGHT FROM
SOMEONE ELSE, AND THEN ADDED A
LOT OF NEW PATTERNS FROM GUEST
DESIGNERS I INVITED, TO WHOM I
PAID ROYALTIES FOR THOSE
PATTERNS, AND THEN I STARTED A
THIRD LINE FOR YOUNG SEWERS,
LIKE 20-SOMETHINGS WHO DIDN'T
KNOW HOW TO SEW.
I LATER SOLD THAT LINE TO ONE OF
MY YOUNG DESIGNERS.
>> GREAT.
>> I BELIEVE THE NANCY ZIEMAN
SEWING STUDIO HAS SOME OF THOSE
PATTERNS.
>> WE DO, RIGHT, RIGHT.
HOW CAN WE LEARN MORE ABOUT YOUR
PATTERNS AND YOUR DESIGNS?
YOU HAVE A WEBSITE YOU COULD
SHARE WITH US.
>> I DO HAVE A WEBSITE.
IT'S WWW.LORRAINETORRENCE.COM.>N
SPIRATION.
EVEN SOME OF YOUR
SAMPLE GARMENTS ARE ON SALE.
>> AND QUILTS.
>> THANK YOU, LORRAINE, FOR
JOINING US TODAY.
IT'S BEEN A PLEASURE.
>> WELL, IT'S BEEN MY PLEASURE
TOO.
THANKS, DEANNA.
>> YOU'RE SO VERY WELCOME.
AND THANK YOU FOR TUNING IN TO
THE GREAT WISCONSIN QUILT SHOW,
INSIGHTS BEHIND THE SCENES AT
THE GREAT WISCONSIN QUILT SHOW.
TO LEARN MORE ABOUT THIS YEAR'S
EVENT AND NEXT YEAR'S EVENT,
HEAD OVER TO QUILTSHOW.COM.