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[gentle orchestral music]

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- Robert Reed: When someone
turns 100 years old,

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that's huge.

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As an organization, to turn 100
is also just as large.

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Many nonprofits in particular
never make it this long.

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My name is Robert Reed.

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I'm the executive director of
the Madison Symphony Orchestra.

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We're celebrating 100 years.

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An amazing thing is we've only
had four music directors,

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so that means that they usually
have had an average tenure

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of 25 years apiece.

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- John DeMain: One, two,
three, four.

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[bright orchestral music]

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- Robert: Our current
music director, John DeMain,

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is gonna be stepping down
after 32 years.

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We have 91 musicians
under contract.

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One of the things I love about
being an orchestra of our size,

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our musicians, they are here
because they want to be here.

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They want to play, they want
to have fun doing that.

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It's not just a job.

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And you come here,
and all of a sudden,

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you've developed
a sense of family.

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Many venues across the country
and world,

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you can't fully hear
the orchestra.

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I'm not making an exaggeration.

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I think our hall
is one of the top 20 halls

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in the United States of America.

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When you come here, it is served
to you on a silver platter,

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and so you hear everything,

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and you hear this
lush string sound,

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and you hear all these things,
and it becomes exciting,

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and you know, lifts your spirit

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when you're sitting
in your seat.

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The symphony
is for the community.

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And so, when we were thinking
about what are we gonna do

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to celebrate the
100th anniversary season,

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we thought, we have to have
something

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that is as blatantly obvious
a community event as possible.

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We are involving
40-plus different arts groups.

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[operatic singing]

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So, five performance spaces
in the Overture Center,

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it's gonna have a revolving door
of performances.

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- ? Somewhere up in Laventille,
many years ago ?

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- Robert: The symphony should be
the anchor

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of the festival weekend.

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We want to make sure
that we perform music

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that everybody's going to know,
and then so,

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doing some of the
best-known selections

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of a symphonic repertoire.

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[Symphony No. 9 in D Minor,
Op. 125 by Ludwig van Beethoven]

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From the final movement,
"Ode to Joy,"

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Beethoven's Symphony No. 9,

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to doing <i>American in Paris,</i>
to movements of <i>The Planets.</i>

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[ <i>The Planets,</i> Op. 32
by Gustav Holst]

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If they've heard nothing else,

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if they've heard movies
and soundtracks,

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they will know this music.

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[ <i>An American in Paris</i>
by George Gershwin]

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So, we want people to walk away
feeling like,

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"You know,
the symphony is for me too."

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Any nonprofit could fail

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if it doesn't have the support
of the community.

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We're getting enough affirmation

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from people buying tickets
to our concerts,

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for people who make their
donations to the symphony

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on the annual basis.

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So, the community is saying
to us, "We want you here."

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You know, we're not begging
people to <i>please</i> let us survive.

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People want us here,
and that feels great,

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that we're wanted
and that we're needed,

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and that we're serving
a purpose.

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[energetic orchestral music]

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[cheers and applause]
