How does it matter?
I guess when Sara Rodriguez says,
I'm going to have $1 million,
ad buy then I'm going to pay for with my campaign.
The tone of the ad is, but what was says a bad word
to start out with.
There's a bleep off the top of the ad,
and that's obviously very intentional.
They craft these ads with a lot of money spent
on the people writing the ads, speaking to specific audiences,
and I think there's
a lot to actually analyze within the decision of that word
alone off the top. I think so, too.
I think the first reaction that I have is,
this is a sign of the coarseness of American politics.
Since Donald Trump entered
the platform and the atmosphere more than a decade ago
is that it's acceptable for your political candidate
to use an expletive in their ad, even if it's bleeped out
as a way
of showing their rawness, their their approachability,
the way that normal people speak at,
you know, maybe not the dinner table,
but at least at the bar or with friends.
She's definitely reaching out
to bring the rest of that Democratic primary audience
over to her, to say, I'm not just the person
that is the establishment, and then I'm
the sitting lieutenant governor
and the first person to enter the race.
I'm also the person that will swear and fight for you.
The other person likes to swear a lot in this race.
Francesca Hong, she's got a history
of dropping a few F-bombs out there.
And again, that you are not sort of part
of this establishment, that people are so angry with
and do see, as you know, two moderate or too incremental.
And so
they don't want these sort of, consultant polished candidates.
They want people who are more real.