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Why would

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Republican Congressman

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Tom Tiffany, the candidate

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for governor, pick now

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to come out

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with a seven figure

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ad buy

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in the governor's race?

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He's trying to reset

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the landscape.

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Absolutely.

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This is the perfect time

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to reframe it, coming out

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of that Supreme Court race

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and say,

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we've got four months

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until the August primary

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and then a few months

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after that and into November,

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and he is the lone

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Republican out there.

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So he it's a positive ad.

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If you watch the ad,

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it's not hitting on anyone.

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It's talking

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about where his values

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and where he grew up

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and on a dairy farm

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and what he's done

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for his experience

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and how much

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he loves the state.

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Those are all things

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that play

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really well statewide.

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And when he has to boost

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his name recognition,

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if you look at the polling,

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it's still 65% of Republicans

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weren't sure.

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And he was really

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the only major

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candidate left.

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And also,

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I've seen

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a lot of conservatives

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on social media say

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this is this

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ad won him the election.

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Well, that's an exaggeration,

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but we've seen people

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tend to like

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kind of boring folks

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in general elections.

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Governor Evers is an example.

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So maybe Tiffany's

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trying to make that happen

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and build

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that reputation for himself.