THANKS VERY MUCH. >> THANK YOU VERY MUCH.
>> LOCATION TRACKING ON CELL PHONES MEANS YOUR EVERYDAY
MOVEMENTS ARE NOT YOUR OWN. TAKE, FOR EXAMPLE, AN
INVESTIGATION THAT FOUND THAT A NONPROFIT FOUNDED BY WISCONSIN
RIGHT TO LIFE AIMED TARGETED ADS TO PEOPLE WHO VISITED ABORTION
PROVIDERS, INCLUDING 14 MILLION SUCH ADS IN WISCONSIN.
DATA PRIVACY LAWS ARE BEING PASSED IN STATES ACROSS THE
COUNTRY AND IN EUROPE. HERE IN WISCONSIN, THE STATE
ASSEMBLY UNANIMOUSLY PASSED THE DATA PRIVACY ACT.
IT AWAITS SENATE ACTION. ITS AUTHOR, REPRESENTATIVE
SHANNON ZIMMERMAN OF RIVER FALLS JOINS US NOW.
THANKS VERY MUCH FOR BEING HERE. >> MY PLEASURE.
THANK YOU FOR THE INVITATION. >> SO HOW URGENTLY DO YOU WANT
THE SENATE TO TAKE THIS UP IS THIS.
I VIEW THIS AS ONE OF THE MOST IMPORTANT BILLS.
I COME FROM THE TECHNOLOGY SECTOR.
I'VE SPENT MY 25-YEAR CAREER IN TECH, AND THE POSITION I'VE
TAKEN WITH MY COLLEAGUES IS THAT WE'VE NEVER BEFORE LIVED IN A
TIME OF INNOVATION LIKE WE ARE RIGHT NOW.
MOST OF THE WORLD IS JUST AWAKENING TO THIS THING CALLED
ARTIFICIAL INTELLIGENCE. A.I. IS PRETTY SIMPLE IN THIS
REGARD. OF WHAT'S CALLED LARGE LANGUAGE
MODELS. LARGE LANGUAGE MODELS ARE DATA.
AND SO WHEN INDIVIDUALS' PERSONAL DATA BECOMES A PART OF
THAT TRAINING MATERIAL, THAT CAN MAY BE UNNERVING AND/OR NOT WHAT
THEY WOULD HAVE WANTED. SO IN THIS ERA OF INNOVATION,
WHICH IS GREAT FOR A LOT OF REASONS, I THINK THE PROTECTION,
THE INDIVIDUAL'S RIGHT TO PROTECTION OF THEIR DATA HAS
NEVER BEFORE BEEN AS IMPORTANT AS IT IS RIGHT NOW.
>> WHAT DOES THE DATA PRIVACY ACT CALL FOR?
>> THE BILL ESSENTIALLY HAS THREE COMPONENTS, AND A MOMENT
AGO, YOU MADE REFERENCE TO THE FACT THAT OTHER STATES HAVE DONE
THIS AND, IN FACT OTHER CONTINENTS.
EUROPE, FOR EXAMPLE, IN 2018, KRAILTD GLOBAL DATA PROTECTION
REGULATION, AND GDPR IS A VERY ROBUST SET OF REGULATIONS
FOCUSED ON PRIVACY, CYBERSECURITY, ET CETERA.
THIS BILL IS A SMALL SUBSET OF THAT.
OCEAN AND GET NOTHING DONE, LET'S BE SPECIFIC WITH MY
THOUGHT AND FOCUS ON THREE THINGS: NUMBER ONE, INDIVIDUALS
IN THE STATE OF WISCONSIN WOULD HAVE THE RIGHT TO SAY TO ANY
DATA COLLECTOR, WHAT DO YOU HAVE ON ME?
NUMBER TWO, TO WHOM HAVE YOU SHARED OR SOLD THAT INFORMATION?
AND THIRD AND FINALLY, YOU HAVE THE RIGHT TO SAY NO.
DELETE IT, PLEASE REMOVE IT, I'M UNCOMFORTABLE WITH THAT.
THOSE ARE THE THREE MAIN PILLARS OF THIS LEGISLATION.
>> DESCRIBE WHAT KIND OF PERSONAL DATA IS BEING CAPTURED
AND HOW. >> WE HAVE IN ITS SIMPLEST FORM,
INFORMATION THAT WE WILLINGLY PROVIDE TO COLLECTORS FOR
LOYALTY PROGRAMS. RIGHT?
THIS COULD BE YOUR QUIK TRIP REWARDS CARD, WHICH IS GREAT.
I SPEND, I BUY THESE PRODUCTS AND I GET SOME CARIBOU COFFEE.
PROBABLY NOT SOMETHING THAT PEOPLE GET TOO WORKED UP ABOUT.
BUT YOU ARE MANY TIMES BEING TRACKED, LISTENED TO,
INFORMATION IS BEING COLLECTED ON YOU THAT MAYBE YOU'RE NOT
AWARE OF AND LITERALLY THIS COULD SPAN ANY FORM OF DIGITAL
DATA THAT WOULD EXIST ON YOU. YOU MENTIONED GEOLOCATION DATA
AT THE START OF THIS SEGMENT. THAT'S ONE EXAMPLE OF DATA THAT
CAN BE COLLECTED ON INDIVIDUALS. AND SO MY THINKING HERE IS THAT
MANY CASES, A PERSON WILLINGLY MAKES THAT EXCHANGE.
THEY SAY, "YES, I'M OKAY WITH YOU TRACKING THAT BECAUSE MAYBE
I GET A DISCOUNT REWARD AT QU QK TRIP.
"IN OTHER SITUATIONS, ABSOLUTELY NOT, I DON'T WANT THAT SENSITIVE
PERSONAL INFORMATION. CAN YOU IMAGINE, AND I'M NOT
USING ALEXA AS A SPECIFIC EXAMPLE OF THIS, BUT THAT TYPE
OF DEVICE. PEOPLE HAVE DEVICES IN THEIR
HOMES THAT ARE LISTENING ALL THE TIME AND INFORMATION,
CONVERSATION THAT ARE SHARED IN THE PRIVACY OF YOUR LIVING ROOM
OR AT YOUR KITCHEN TABLE, I THINK THERE'S AN EXPECTATION OF
INDIVIDUALS THAT THAT, IN FACT IS PRIVATE BECAUSE WE WOULDN'T
WANT SOMEBODY TO JUST WALK INTO OUR HOME, SIT THERE AND LISTEN
AND THEN USE THAT INFORMATION, SO IT REALLY IS A BROAD, BROAD
ARRAY OF DATA. >> DO YOU EXPECT THE SENATE TO
TAKE THIS UP AND PASS IT? >> I AM IMPLORING THE SENATE TO
PLEASE TAKE THIS UP AND PASS IT AT THIS TIME.
THERE ARE A COUPLE OF GROUPS THAT ARE WORKING REALLY, REALLY
HARD TO MAKE SURE THIS BILL DOESN'T GET TO THE SENATE FLOOR.
I AM SUPER HOPEFUL THAT THE SENATE DOES WHAT'S RIGHT HERE
FOR WISCONSIN RESIDENTS AND PUSHES THIS THING ACROSS THE
FINISH LINE TO THE GOVERNOR'S OFFICE.
>> AND THOSE GROUPS ARE BUSINESS GROUPS INCLUDING WISCONSIN
MANUFACTURERS AND COMMERCE. WHAT ARE THEIR OBJECTIONS?
>> SO WMC, AND I HAVE A HIGH DEGREE OF RESPECT, I'VE WORKED A
LOT WITH WMC IN THE PAST, AND THEY DO A GREAT JOB FOR SMALL
BUSINESSES, LARGE BUSINESSES ACROSS THE ENTIRE STATE OF
WISCONSIN, BUT INITIALLY THEY HAD ONE PRIMARY ARGUMENT, WHICH
WAS HEY, SHANNON, THIS REALLY SHOULD BE TAKEN UP AT THE
FEDERAL LEVEL. WHAT THE UNITED STATES DOESN'T
NEED IS A TAPESTRY OF DIFFERENT LEGISLATION SIMILAR BUT NOT
EXACTLY THE SAME. IT SHOULD BE TAKEN UP AT THE
FEDERAL LEVEL. I AGREE.
A 100% AGREE WITH WMC ON THIS. THE CHALLENGE THAT WE HAVE IS
THAT THE FEDERAL GOVERNMENT SEEMS NEARLY INCAPABLE OF DOING
ANYTHING THESE DAYS, GETTING ANYTHING DONE.
THE SECOND ARGUMENT THAT THEY MAKE IS THAT IT'S GOING TO BE
BURDENSOME AND COSTLY. YOU'RE TELLING ME THAT THE OVER
10 STATES IN THE UNITED STATES THAT HAVE PASSED THIS, THE
ENTIRE EUROPEAN UNION HAS IMPLEMENTED THIS SINCE 2018, ARE
PEOPLE CONDUCTING BUSINESS IN THOSE AREAS?
ABSOLUTELY, THEY ARE. SO I THINK THAT THE PROTECTION
AND THE BENEFIT FROM THE PROTECTION FAR OUTWEIGHS THOSE
EXAGGERATED ARGUMENTS. >> ALL RIGHT.
REPRESENTATIVE SHANNON REPRESENTATIVE SHANNON