- Now for another Wisconsin news story of the week,
a debate started this week over the longstanding motto that
appears on Wisconsin's license plates.
"America's Dairyland" has been in place since World War II.
The head of Wisconsin Manufacturers and Commerce
suggests the slogan could use an update.
He suggested the state motto "Forward." The Wisconsin Farm
Bureau responded by saying, "No other product has more of an
economic impact in the state," though Wisconsinites weighed in
as well.
Appearing online this week were suggestions such as "Land of
10,001 lakes" or "Ya hey der."
Despite the discussion, no formal process has begun to
change the slogan.