- Certain colors kind of have associations
with different meanings.
We kind of map different colors to different meanings.
So for example, with the color red,
kind of associate that with feeling like angry,
maybe embarrassed, nervous.
The color blue could be calm, relaxed, or even afraid.
- So one of the exciting things about colors
is that we're constantly exposed to them.
They're everywhere.
And through that exposure,
we are creating associations between those colors
and the objects that we see them on.
And so, for example,
people have what is called a dark-is-more bias.
And this bias is that we often assume
that darker colors represent more of something.
So for example, if I want to show you
how much snowfall we got here this past winter
and I want to draw a graph, I might be biased
to represent the locations that got more snow
with darker colors and places that got less snow
in lighter colors.
And so this kind of mapping of dark to more
is something that influences how easily able people are
to look at graphs or maps
and understand what those colors are representing.