WEBVTT

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When you're shopping for clothing, what are some things you look for to know something

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is or isn't sustainable?

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Yeah, so we know that there's tags inside the back of the clothing and usually you just sort of look at the brand or the size.

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But if we take a look down farther in the seam, so we'll just take this dress out, for example.

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We can see the brand and the size here, but down the side seam here, this is where the real meaty and important information is.

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Okay.

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And so this is what's going to tell us our material content.

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And this dress, of course, is made out of linen. It has a silk trim on it.

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And so those are natural materials. The lining, however, is a synthetic in this one.

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So I've got to think about, well, what are the implications of this full garment for me?

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Yeah, okay.

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So that's hard, but do read the labels and at least be intentional about what the material content is.

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And you can also do some research about the brand.

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And so this is something that brands are increasingly understanding that people have that expectation that they are doing.

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They're due diligence, that they're not greenwashing where they got their products from.

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What exactly is the term greenwashing? Because I'd never heard it before.

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Oh, yeah. It's that expression or ads that are communicating something that's not quite true.

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Or it's partly true. Or, you know, like, for example, the mention of bamboo being a man-made cellulastic fiber.

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That bamboo sounds good. So you can kind of make this narrative around.

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Well, it's a plant without talking about all of the processes that they had to go through to be a wearable garment.

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So making something sound more eco-friendly than it is, exactly.

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And that is part of that environmental responsibility, is accountability within the supply chain.

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I don't want anybody to feel bad about what they're wearing.

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People feel great about what they're wearing.

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And it's not about me telling anybody to go home and, like, get rid of all your entire wardrobe, because that just means more consumption.

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It's one of the most sustainable fashion choices that we can make us to buy less.

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And I think within that, you can be really, really creative and really build that wardrobe that speaks about you.