Subject: FW: Publishing Template
From: "John D Haefele" <[email-masked]>
To: "Char Olson" <[email-masked]>, "Dan Boulden" <[email-masked]>, "George Vanderburgh" <[email-masked]>, "Henry & Pat Russell" <[email-masked]>, "James Roberts" <[email-masked]>, "Jim Kirchstein" <[email-masked]>, "Karen Nelson" <[email-masked]>, "Kay Price" <[email-masked]>, "Kenneth Grant" <[email-masked]>, "Mary or David Schweitzer" <[email-masked]>, "Perry Huntoon" <[email-masked]>, "Rodney Schroeter" <[email-masked]>, "Tracy Heron" <[email-masked]>
Date: Sat, 6 Aug 2011 13:42:21 -0500

Here it is for those who could not open the Word.doc—John 

PROPOSED DECISION-GUIDE FOR ADS PUBLISHING

     Purpose of ADS publishing / self-publishing is to achieve ADS Mission Statement objective “to keep Derleth’s literary works in print.”  ADS publishing should supplement the natural fulfillment of this objective by filling in gaps (e.g., returning OP works into print), or taking advantage of opportunities which present themselves (publishing newly discovered materials), and occasionally publishing important works about Derleth.  Above all, Derleth’s best work should always be “available.”  August Derleth believed his best work (through 1961-62) is to be found in these books—WALDEN WEST, VILLAGE YEAR, EVENING IN SPRING, COUNTRY GROWTH, SAC PRAIRIE PEOPLE, THE SHIELD OF THE VALIANT, WISCONSIN IN THEIR BONES, VILLAGE DAYBOOK, PLACE OF HAWKS, THE MOON TENDERS—to which we add (1962-71) CONCORD REBEL, SWEET LAND OF MICHIGAN, COUNTRYMAN’S JOURNAL, COLLECTED POEMS, A HOUSE ABOVE CUZCO, RETURN TO WALDEN WEST.  

     ADS publishing should be high-quality and profitable (or at least carefully cost-contained).  “High quality” means publishing material that is top-notch “authoritative,” which means impeccably sourced and rigorously proofed.  “High quality” also means “well-made” books in the most appropriate format, which can be reduced to three general types and purposes:

(1)   e-Books—the new mass-market—all of Derleth’s best titles (proprietary-PDF where possible, but irrespective of maintaining full control), because we want the explosive, exponential growth, not only to secure Derleth’s reputation but to drive interest in all of the rest…

(2)   POD or trade-PB—classrooms, libraries, historical societies, etc.—primarily Derleth’s lesser works, but which can also include “best” titles to meet specific needs (organization requests, etc.) issued uniformly under the ADS imprint 

(3)   Bound Cloth—limited, first-time-published, for the shelves of enthusiasts, collectors, traditional readers, libraries and other organizations (often followed with a POD or trade reprint, though not until the former is OP).

     Every publication is subject to full Board approval and should have a specific and measurable “marketing plan” (Audience? Copies? Advertising? P&L? etc.) “sponsored” by selected—accountable—Board members.  POD or trade publishing should only be utilized for totally new editions when “owned” inventories (e.g., Battered Box or ADS) do not exist and where titles are not readily and inexpensively available as OP books (check ABE and eBay).  Bound cloth editions are often expensive to produce, but just as often profitable if strictly limited (the higher retail is fair and reasonable in this market, and key to a fairly quick sell-through)

 

2011—John Haefele 

 

From: [email-masked] [mailto:[email-masked]] 
Sent: Saturday, August 06, 2011 1:10 PM
To: John D Haefele
Subject: Re: Publishing Template

Hi John,

Any chance you could re-send this in the older format of MS Word?  Your file has a .docx extension.  I can't open that up.  Could you save it as an older .doc and re-send it?

Best,

Rodney