Subject: RE: ADS MEMBERSHIP
From: "Grant, Kenneth" <[email-masked]>
To: John D Haefele <[email-masked]>, Char Olson <[email-masked]>, Dan Boulden <[email-masked]>, George Vanderburgh <[email-masked]>, Henry & Pat Russell <[email-masked]>, James Roberts <[email-masked]>, Jim Kirchstein <[email-masked]>, Karen Nelson <[email-masked]>, Kay Price <[email-masked]>, Mary or David Schweitzer <[email-masked]>, Perry Huntoon <[email-masked]>, Rodney Schroeter <[email-masked]>, Tracy Heron <[email-masked]>
Date: Mon, 13 Jun 2011 20:04:21 -0500

Let's make sure we add a brainstorming session regarding this at the next meeting.  Ken

________________________________
From: John D Haefele [[email-masked]]
Sent: Friday, June 10, 2011 1:00 PM
To: Char Olson; Dan Boulden; George Vanderburgh; Henry & Pat Russell; James Roberts; Jim Kirchstein; Karen Nelson; Kay Price; Grant, Kenneth; Mary or David Schweitzer; Perry Huntoon; Rodney Schroeter; Tracy Heron
Subject: ADS MEMBERSHIP

There is one other item from the last meeting for which I feel compelled to add 2 cents.  Someone brought up that we need to fairly quickly update and reprint promotional ADS brochures.  My thought on this—whereas we may not be ready to promote our new mission (in which case we should limit reprint quantities for now)—we might want to consider adding a slate of perks, privileges, and/or permissions (in addition to receiving the ADS newsletter) to appeal to a greater number of potential new members; it seems to me there are more who might join than just those content with making a “contribution.”  In addition, there might be ways to incent partner-organizations.  For example (at little or no cost) we might offer the following:

Individuals

•         Discounts on selected books

•         Opportunity to see first OP books we offer for sale

•         Membership listing on the ADS web-page (elect to be included)

•         Deeper level blog-access or participation

Organizations

•         Authorized web-site link

•         Free ad or promo in each of four ADS newsletters

•         Opportunity to insert ADS mailings (size & page limit)

•         Guest (print or blog media) editorials with pre-approval

•         Cross-event participation

o   Representatives

o   Displays (provide supplies only)

These are what I come up with in the couple of minutes it is taking to create this e-mail—think what we as a group might brainstorm if we took 15 minutes at the next meeting!

Anyway, food for thought…

John