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How does it matter?

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I guess when Sara Rodriguez
says,

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I'm going to have $1 million,

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ad buy then I'm going to pay for
with my campaign.

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The tone of the ad is,
but what was says a bad word

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to start out with.

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There's a bleep off
the top of the ad,

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and that's obviously
very intentional.

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They craft these ads
with a lot of money spent

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on the people writing the ads,
speaking to specific audiences,

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and I think there's

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a lot to actually analyze
within the decision of that word

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alone off the top.
I think so, too.

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I think the first reaction
that I have is,

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this is a sign of the coarseness
of American politics.

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Since Donald Trump entered

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the platform and the atmosphere
more than a decade ago

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is that it's acceptable
for your political candidate

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to use an expletive in their ad,
even if it's bleeped out

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as a way

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of showing their rawness,
their their approachability,

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the way that normal people
speak at,

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you know,
maybe not the dinner table,

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but at least at the bar
or with friends.

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She's definitely reaching out

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to bring the rest of that
Democratic primary audience

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over to her, to say,
I'm not just the person

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that is the establishment,
and then I'm

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the sitting lieutenant governor

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and the first person to enter
the race.

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I'm also the person that will
swear and fight for you.

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The other person likes to swear
a lot in this race.

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Francesca Hong,
she's got a history

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of dropping a few F-bombs out
there.

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And again,
that you are not sort of part

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of this establishment,
that people are so angry with

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and do see, as you know,
two moderate or too incremental.

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And so

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they don't want these sort of,
consultant polished candidates.

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They want
people who are more real.