Why would
Republican Congressman
Tom Tiffany, the candidate
for governor, pick now
to come out
with a seven figure
ad buy
in the governor's race?
He's trying to reset
the landscape.
Absolutely.
This is the perfect time
to reframe it, coming out
of that Supreme Court race
and say,
we've got four months
until the August primary
and then a few months
after that and into November,
and he is the lone
Republican out there.
So he it's a positive ad.
If you watch the ad,
it's not hitting on anyone.
It's talking
about where his values
and where he grew up
and on a dairy farm
and what he's done
for his experience
and how much
he loves the state.
Those are all things
that play
really well statewide.
And when he has to boost
his name recognition,
if you look at the polling,
it's still 65% of Republicans
weren't sure.
And he was really
the only major
candidate left.
And also,
I've seen
a lot of conservatives
on social media say
this is this
ad won him the election.
Well, that's an exaggeration,
but we've seen people
tend to like
kind of boring folks
in general elections.
Governor Evers is an example.
So maybe Tiffany's
trying to make that happen
and build
that reputation for himself.