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You speak about hunters

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considering being a hunter

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for the community

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not just

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for themselves

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or individually, well

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what do you mean by that?

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Those hunters

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that find themselves

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fortunate in the positions

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where they have access

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to deer

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the challenge that we have

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is once a Wisconsin

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deer hunter gets a deer

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has it in the freezer

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their incentive

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to take another deer

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goes way down.

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So even though we provide

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that opportunity

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they're not necessarily

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incentivized to harvest

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an adequate number of deer

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in the places

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where we really have

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the opportunity to do so.

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But there's a lot of other

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side benefits

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to hedging

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the deer population

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both ecologically

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and within the tolerances

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of human social tolerances

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relates to car accidents

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and crop damage

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and all those

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types of things.

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And so this

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hunters for eons

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actually were a subset

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of the population that hunted

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for their community

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as a whole.

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I think behooves us

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to recapture that

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notion that

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we're hunters for the community

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so that the greater community

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sees us as an asset to them.