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Measles was declared

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eliminated in the U.S.

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25 years ago

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but this year marks

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the most cases since then

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with spread of the disease

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to 40 states

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and more than 1,300 cases.

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So with Wisconsin

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vaccination rates

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how at risk

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are we for measles outbreaks?

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Yeah, in many ways

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we're a sitting duck.

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You know, as

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we see people traveling

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and introducing the disease

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into various areas

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all it takes is one person

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who's incubating the disease

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to show up in an area

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with under

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immunized populations.

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and away it goes.

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That's really

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how these things get started.

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So what's it like

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for a doctor like yourself

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to see a preventable disease

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like this spreading in...?

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I mean it's heartbreaking.

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I mean

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I saw plenty of measles

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earlier in my career

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both in my training here

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in the United States

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and in my work globally.

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And, you know, as we worked

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so hard to eradicate polio

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when I was younger

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measles was really

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the next one

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on the chopping block.

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How transmissible are measles?

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Yeah, measles

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is probably one of the most

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transmissible things

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on the planet.

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You know

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we talk about the fact

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that you probably need

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about 95% of people

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to be vaccinated

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in any community

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to keep an outbreak

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from spreading.

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And so when we're sitting

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well below 90%

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you know, it's really almost

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something that is inevitable.

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But it is by far

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one of the most

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contagious things

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on this planet at this point.