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Bradley, thank you for your
time.

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>> Thanks.
>> Zach.

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>> For decades, the cost of
prescription medication has

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been ever increasing. At the
same time, health coverage

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for medication has been
decreasing, forcing patients

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to make harder decisions
about their health. Over the

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next few weeks, we bring you
RX uncovered, a series from

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“Here& Now” producer Marissa
Wojcik that dives into the

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complex systems driving
these trends and the stories

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of patients facing life or
death choices. Our first

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story is about a young man
with asthma who suddenly had

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to choose between affording
his rent or his medicine.

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>> Well, we got told, you
know, just simply that he

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would never wake up.
>> Brill and Shanon

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Schmidtknecht had just heard
the worst news of their

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life.
>> That all I remember is

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collapsing on him and the
nurses sliding chairs behind

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us.
>> Their oldest son, Kohl,

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suffered an asthma attack.
His roommate rushed him to

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the ER and his heart stopped
beating two minutes before

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they arrived.
>> When he arrived at the

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hospital, he was lifeless.
Yeah. No pulse. They had to

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resuscitate him.
>> But the prognosis wasn't

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good.
>> They were no longer

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seeing the brain activity.
They were no longer seeing

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any hope that there would be
any type of recovery, that

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essentially what we saw
laying in the hospital of

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our son was all that he
would ever be.

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>> The 22 year old laying in
that hospital just days

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earlier was happy and
healthy. Bill and Shannon

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were mystified.
>> Yes. When I grab on to

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him, like I just couldn't,
you're like, this cannot be

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happening.
>> In the days that

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followed, Bill and Shannon
watched their son fulfill an

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organ donation before
watching him take his final

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breath.
>> Kohl had had asthma his

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whole life. He was on a
great that stabilized his

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asthma for the past decade
or more. So we were like,

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this cannot be.
>> Still in shock. They

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didn't understand how this
could have happened and why

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Kohl didn't have his
medication.

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>> I will never forget that
day.

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>> Their quest for answers
began as grieving parents.

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More than a year later, they
retell Kohl story, hoping

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for change.
>> We always felt there was

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something that was
unanswered.

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was from Cole's best friend
and roommate, who said Cole

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did go to the pharmacy days
earlier but couldn't get his

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asthma medication refilled.
>> His roommate had said, I

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don't know. We tried to get
it a few days ago and he

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couldn't afford it. It was
like $500 and we were like,

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no, no, no, no. There has to
be like something, something

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happened. Like he didn't
give.

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managed the same chronic
asthma their whole lives.

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They used the same
prescription inhaler and

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they worked for the same
company, meaning they had

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the same health coverage.
>> Probably a few weeks

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later, texted her, say, hey,
can you swing by the

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pharmacy and grab my steroid
medicine too?

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>> I just remember walking
in and she had it written

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down on a piece of paper. No
longer covered by insurance.

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She worked her magic and
made a phone call. Even

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stayed after they were open
and, you know, did what she

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had to do to get something
for me to take home so that

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he had something.
>> This was the first

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glimpse into what may have
happened in the days leading

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up to Cole's death. Health
coverage from the employer

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had changed, and with it,
the out-of-pocket cost.

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>> They were told
specifically as employees

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that it would be a seamless
transition. Pharmacy

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benefits would be seamless.
Prescription coverage would

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be seamless.
>> The unique thing, though,

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is we stayed with the same
pharmacy benefit manager.

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>> What did change without
their knowledge was their

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prescription benefits
formulary. The list of

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preferred drugs covered by
the health plan. These lists

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are compiled of name, brand
and generic medications

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categorized into tiers. Tier
one is the most preferred by

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the plan and has the lowest
co-pays. The higher the

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tier, the more the patient
pays out of pocket.

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>> I will never forget that
leaving that pharmacy and

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being like, oh my God, this
is what happened to Cole.

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>> The preventative asthma
medication that Cole relied

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upon was moved to a higher
tier that he suddenly could

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not afford.
>> We always assume that he

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kind of ran some life
choices and said, rent or

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this, and thought he could
do without it. Five days

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after that, he texted me
that he was having a hard

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time breathing.
>> The parallel details

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around Bill and Cole's
condition, medication and

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health plan helped the
Schmidtknecht understand how

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Cole's pharmacy visit
differed from Bill's.

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>> The difference is he
didn't have this pharmacist

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or any caring independent
pharmacist or whomever to

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stop for five seconds.
>> Bill's pharmacist made

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sure he got the life saving
medication he needed.

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>> She was like, so we got
to figure this out. You're

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not leaving here with
nothing for him, for Bill.

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>> While no one can know for
sure what happened to Cole

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at the pharmacy that day,
many, including bills

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pharmacist, are convinced.
>> Honestly, she believes

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this is what contributed to
that he didn't get his

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medicine. Walking out of the
pharmacy. You know, she she

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can't make that judgment for
sure, but she felt that way.

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>> And you could tell he was
the love of her life. One

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day, him and I were laying
in the yard looking up at

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the sky. He looked at me and
said, grandpa, when you eat

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the heaven, would you save
me a seat by you?

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>> In March, Senate
President Mary Felzkowski

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reintroduced legislation
that she and the

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Schmidtknecht believe could
medication. At some point,

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somebody has to say enough
is enough and put some

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guardrails around this.
>> The bill contains a

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number of measures aimed at
protecting independent

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pharmacies and adding
regulations against pharmacy

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benefit managers, or PBMs.
>> PBMs are essentially a

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middleman hired by insurance
companies to manage patient

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prescription drug benefit
programs. And they're

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actually adversely driving
up the cost of drugs and

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controlling whether or not
you get the medication

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that's been prescribed to
you.

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>> Newly dubbed Cole's Act,
this is the third time the

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multi-pronged legislation
has been authored.

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>> I watched what happened
with the first PBM bill. It

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got really stripped down in
the Assembly. We're not

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going to allow that to
happen this time around. We

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are going to pass meaningful
legislation.

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deals specifically with drug
formularies, saying a plan

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cannot change a drug's tier
except at the time of

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coverage renewal.
Historically, employer and

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insurance groups have
opposed this legislation,

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fearing it will increase
costs.

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>> Marketplace events occur
throughout throughout the

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year that impact the price
of prescription drugs by

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implementing a frozen
formulary. Payers and plans

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will be limited in their
ability to take advantage of

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new reduced prices. Generic.
>> We're going to work very

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hard on showing them through
data from other states that

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have allowed that have the
same legislation, where it's

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actually lowered the cost of
health care.

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>> I can't believe it's been
almost a year that he's gone.

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Yeah, exactly.
>> One year after Cole's

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passing, his parents filed a
negligence lawsuit against

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the pharmacy benefit manager
and the chain pharmacy where

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Cole went to try and pick up
his inhaler. The complaint

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says no notification went
out that the formulary had

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changed, and the pharmacist
should have offered a

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generic alternative. It
lists a number of points of

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failure, many of which
violate Wisconsin law. In a

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motion to dismiss, the PBM
argues that because Cole's

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health plan is what's called
self-funded, these types of

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employer sponsored benefits
are not technically health

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insurance. They're largely
not subject to state law,

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and exclusively a federal
concern.

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>> We can't keep waiting for
Washington. My constituents

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can't afford to keep waiting
for Washington on a number

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of things. And I believe in
states rights. And it's time

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that the states need to step
up. You know, we have the

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fifth highest health care
costs in the nation. And our

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quality does not reflect
that.

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>> Congressional committees
and federal agencies have

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been sounding some alarm on
practices rampant across the

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industry. In January, the
Federal Trade Commission

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released its latest report
investigating the top three

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PBM companies for inflating
drug prices, saying

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UnitedHealth group's Optumrx,
CVS Caremark and Cigna

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Express Scripts increased
prices hundreds or thousands

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of times over, putting $7.3
billion back into their

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pockets from 2017 to 2022.
Amid a complex system.

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Cole's parents believe more
should have been done.

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>> How will this bill have
saved Cole?

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>> I'm going to defer to
Cole's dad for that.

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>> The reality is, any
portion of a bill that would

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prevent the slowdown at the
pharmacy counter. There's so

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many Harry Dunn this. Or had
he went to this type of

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pharmacy, the ultimate
thing, no matter what

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happens, it was totally
preventable. I mean, like,

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it was preventable. Please
don't let another parent

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stand where we are today.
>> We've just taken a

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totally different look at so
many things in life. It's

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all because this cannot
happen. This cannot happen

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to another family.
>> Reporting from Poynette.
