% WE MIS-IDENTIFIED STACY SCOGGIN.
% WE HAVE THE LATEST POLL AHEAD OF
% THE ELECTION.
% MARQUETTE LAW SCHOOL POLL
% DIRECTOR JOINS US.
% THANKS FOR BEING HERE.
% >> THANKS FOR HAVING ME.
% >> Frederica: WE HAVE A TOSS-UP
% AND A DEAD HEAT WITH EVERS AND
% MICHELS EACH AT 48% AMONG LIKELY
% VOTERS.
% THIS HAS MOVED IN MICHEL'S
% DIRECTION.%WHAT DO ADS DO TO
THE VOTERS?
% >> WE'VE SEEN A SMALL BUT
% CONSISTENT TIGHTENING IN THE
% GOVERNOR'S RACE.
% I THINK THE CAMPAIGN HAS TO DO
% WITH THE ADVERTISING IS
% VOLUMINOUS MORE THAN IN PREVIOUS
% RACE.
% SO PEOPLE ARE CONSTANTLY EXPOSED
% TO CAMPAIGN MESSAGES WHETHER
% THAT PRODUCES A TIGHTER RACE OR
% NOT I DON'T KNOW BUT CERTAINLY
% IT MEANS THAT VOTERS HAVE GAINED
% INFORMATION ABOUT THE CANDIDATES
% AND FORMED OPINIONS ABOUT THEM
% ESPECIALLY TIM MICHELS THE
% CHALLENGER.
% TONY EVERS THEIR VIEWS HAVEN'T
% CHANGE AS MUCH ON HIM
% >> Frederica: TURNOUT WILL BE
% EVERYTHING.
% >> TURNOUT WILL BE EVERYTHING A,
% BECAUSE IT'S ALWAYS EVERYTHING,
% BUT ALSO HERE IN WISCONSIN WHERE
% WE'RE LOOKING AT SUCH A CLOSE
% RACE, TIED AT 48% IN OUR POLL
% DOESN'T GET ANY CLOSER THAN
% THAT.
% EVEN LITTLE CHANGES MATTER AND
% SO YOU'RE SEEING BOTH PARTIES
% PULLING OUT ALL THE STOPS THIS
% WEEK AND OVER THE WEEKEND TO TRY
% TO GET EVERY LAST SINGLE VOTER
% THEY CAN GET.
% BECAUSE WE'RE PAST THE POINT
% WHERE THERE'S VERY MANY PEOPLE
% TO INFLUENCE.
% >> Frederica: AND SINCE YOUR
% LAST PAUL BONDS HAS MOVED UP.
% GOING INTO THIS RON JOHNSON WAS
% REGARDED AS ONE OF THE MOST
% VULNERABLE RE-ELECTION BY THE
% NATIONAL PUNDITS.
% WHAT'S RESPONSIBLE AMONG
% WISCONSIN VOTERS FOR HIM
% MAINTAINING HIS STAYING POWER?
% >> AS WE SAW IN 2016 WHEN
% JOHNSON WON RE-ELECTION THE LAST
% TIME, HE STARTED THE YEAR VIEWED
% UNFAVORABLY BY QUITE A BIT OF
% ABOUT 9 OR 10 POINTS UNFAVORABLE
% THAN FAVORABLE VIEWS.
% OVER THE COURSE OF THE YEAR IN
% EACH POLL HE'S GOTTEN JUST A
% LITTLE BIT MORE FAVORABLE AND
% HIS NET NOW IS JUST BARELY NET
% NEGATIVE.
% SO HE'S STILL A LITTLE NET
% NEGATIVE BUT IMPROVED OVER THE
% COURSE OF THE XAVCAMPAIGN.
% THAT'S THE SAME WHEN HE STARTED
% LAST TIME AND CAUGHT UP.
% WE SEE TIGHTENING WHERE WE HAD
% JOHNSON UP 6 POINTS TO TODAY UP
% BY 2 POINTS BUT DIDN'T REALIZE
% IT REPRESENTS A 2-POINT CHANGE
% IN BARNES' FAVOR AND AGAINST
% JOHNSON.
% WE'RE REALLY LOOKING AT 2-POINT
% CHANGE ON EACH OF THE
% CANDIDATES.
% THAT'S ALL IT TOOK TO GO FROM A
% 6-POINT TO 2-POINT LEAD.
% > Frederica: IN THE CARES ABOUT
% PEOPLE LIKE ME, CATEGORY, BOTH
% HAVE IT OVER THE REPUBLICANS 52%
% OF OF RESPONDENTS SAID TONY
% EVERS CARES WITH 40% SAYING HE
% DOESN'T.
% THAT'S COMPARED TO TIM MICHELS
% WHERE 43% SAID HE CARES ABOUT
% PEOPLE LIKE THEM AND 46% SAID HE
% DOESN'T CARE.
% DO PEOPLE VOTE BASED ON THIS
% PERCEPTION?
% >> WE ALWAYS THINK SO BUT I PUT
% THE QUESTION IN IN PART TO SEE
% THIS.
% THE DEMOCRAT HAS THE ADVANTAGE
% YET THE RACE IS TIED.
% MAYBE IT'S BECAUSE OF THE
% ADVANTAGE ON THE PERSONAL
% CHARACTERISTIC IS WHY EVERS IS
% DOING AS WELL AS HE DID AND IF
% HE DIDN'T HE MAY BE TRAIL.
% ON THE OTHER HAND, THE PARTISAN
% TIES MAY INFLUENCE VOTING FOR A
% CANDIDATE WHEN WE DON'T THINK
% THEY'RE TERRIFIC OR CARE MORE
% ABOUT ME.
% >> Frederica: IN THE SENATE RACE
% 49% SAID MENDELA BARNES CARES
% ABOUT PEOPLE LIKE THEM WITH 42%
% SAYING AND FOR JOHNSON 49% SAID
% HE DOESN'T.
% IS THIS MOSTLY ABOUT RICH VERSUS
% WORKING CLASS OR IS THERE
% SOMETHING MORE HERE?
% >> I WONDER ABOUT THAT.
% IT'S INTERESTING THAT DESPITE
% THE NEGATIVE CAMPAIGN ADS THAT
% WE'VE SEEN THROUGH THE YEAR,
% BARNES MAINTAINS THIS ADVANTAGE
% THOUGH OUT OF THOSE ATTACKS ARE
% DIRECTED AT HIM.
% WE DID ASK FOR THE CLASS
% QUESTION, DO EACH OF THESE
% CANDIDATES CARE -- WHO BETTER
% UNDERSTANDS THE PROBLEMS OF
% ORDINARY PEOPLE IN WISCONSIN?
% WE PUT THAT THERE BECAUSE WE
% HAVE TWO MILLIONAIRES RUNNING
% AGAINST TWO NON-MILLIONAIRES.
% YOU MAY THINK SOCIAL CLASS WOULD
% MATTER BUT WE SAY THE DEMOCRATS
% HAVE A LITTLE BIT OF AN
% ADVANTAGE ON THAT BUT NOT REALLY
% A LOT.
% IT DOESN'T SEEM LIKE BEING
% WEALTHY AS A CANDIDATE MAKES
% PEOPLE THINK YOU DON'T
% UNDERSTAND THE ORDINARY
% PROBLEMS.
% >> Frederica: FOR YOUR POLLING
% OF ALL REGISTERED VOTERS IT'S IN
% VIOLENCE AND EDUCATION AND THE
% RANKING OF ISSUES DOES NOT FULLY
% COMFORT WITH WHAT VOTERS ARE
% ECHOING.
% FOR DEMOCRATS INFLATION COMES IN
% AT 5 AND ABORTION AT NUMBER 1.
% FOR REPUBLICANS, VOTE COUNT ANG
% RASSY IS ONE AND INFLATION AND
% THEN CRIME IS THREE.
% FOR ALL REGISTERED VOTERS AND
% INDEPENDENT VOTERS PUBLIC
% SCHOOLS VOTE HIGHER THAN FOR
% EITHER DEMS OR GOP AND
% INDEPENDENTS TRACK ISSUE TO
% REGISTERED VOTERS THAN MAJOR
% PARTY RESPONDENTS.
% WHAT'S THIS SAY FOR HOW THE
% PARTIES DECIDE FOR THE VOTERS
% INSTEAD THE OTHER WAY AROUND?
% >> I THINK WHEN WE SEE THE
% PARTIES TALK ABOUT ISSUES AT THE
% TOP OF THEIR LIST YOU'RE SEEING
% AN APPEAL TO THE BASE.
% REPUBLICANS PUSHED CRIME AN
% ISSUE WHICH NEAR THE TOP FOR
% THEIR VOTERS AND DEMOCRATS
% PUSHED ABORTION.
% WHOSE SPEAKING TO THE
% INDEPENDENTS THEY'RE A MIX.
% >> Frederica: CHARLES FRANKLIN