RESPONSE
AND
REACTION TO
YET
% MORE
MASS
SHOOTINGS
IS
THE
% SUBJECT
OF
RESEARCH OUT OF
THE
% UW-MADISON.
% IN
TONIGHT'S INSIDE
LOOK,
HOW
% RESEARCHERS
LOOKED
A
T
SOCIAL
% MEDIA AND
SPECIFICALLY
TWITTER
% BECAUSE OF
HOW
IT
PROVIDES AN
% IMPORTANT WINDOW
INTO THE
NATURE
% OF PUBLIC
MOURNING
AND
POLICY
% DEBATES IN
THE
WAKE
OF
THESE
% TRAGEDIES.
% RESULTS APPEAR
IN
THE
JOURNAL
OF
% COMPUTER-MEDIATED COMMUNICATION%
AND MAY ADD
TO
OUR
UNDERSTANDING
% WHY THERE
IS
!
THERE
IS
SO
LITTLE
% LEGISLATIVE
SUCCESS.
% YINI ZHANG
IS
HERE.% >>
THANK
YOU
FOR
HAVING ME.
% >>
YOU
ANALYZED
ABOUT
ONE
% MILLION
TWEETS
ABOUT
MASS
% SHOOTINGS
OVER
TWO
YEARS
AND
YOU
% BROKE
THESE
TWEETS
INTO
THREE% THEME
GROUPS,
THOSE
BEING
% THOUGHTS AND
PRAYERS,
GUN
% CONTROL AND
DEFENSE
OF
GUN
% RIGHTS.
% HOW DID
THE
THREE
THEMES STACK
% UP IN
TERMS
OF
NUMBER
OF
TWEETS
% IN
EACH
CATEGORY
RIGHT
AFTER
% MASS
SHOOTINGS?
% >>
SO
DEPENDING ON THE
METHOD
WE
% USED
TO
ANALYZE
THOSE
TWEETS,
I
% WOULD SAY S
O
THE
MOST
TWEETS
WE
% SAW WAS
THOUGHTS
AND
PRAYERS,
% BECAUSE AS
YOU
MIGHT
SEE
RIGHT
% AFTER
EACH
SHOOTING, THERE
WERE
% LIKE AN OUT
POURING, THERE
WAS% AN
OUTPOURING
OF
EXPRESSION
OF
% SYMPATHIES IN
THE
FORM
O
F
% THOUGHTS AND
PRAYERS.
% I
WOULD
SAY
THAT'S
KIND
OF
LIKE
% AS INTENSE
AS THEY
WERE
% FLEETING.
% BECAUSE
THEY
JUST
PEAKED
RIGHT% AFTER THE
MASS
SHOOTINGS.
% BUT
THIS
APPEARED
WITHIN ONE
% DAY.
% AND THEN I
WOULD
SAY
THE
NEXT% WOULD BE
THE
GUN
CONTROL
AND
THE
% GUN RIGHTS.
% BUT
DEPENDING ON THE
METHOD
WE
% USED,
SO
IT
VARIES.% >>
SO I
WANT TO GET
DEEPER
INTO
% THAT
ISSUE OF THE
KIND OF
THE
% LONGEVITY
IN
THE
TWITTERSPHERE
% AND
SYSTEM
OF
THESE DIFFERENT
% KINDS OF THESE.
% YOU'RE
SAYING
THAT
THE
THOUGHTS
% AND
PRAYERS
WAS
KIND
OF
% FLEETING.%>> YES.%>>
LIKE
ONE
OR
TWO
DAYS?
% >>
YES.
% SO
THEY
JUST
SPIKED
IMMEDIATELY% AFTER THE
SHOOTING,
AFTER A
% PARTICULAR
SHOOTING, AND
THEN
IT
% STAYED IN
THE
SYSTEM,
STAYED
IN
% THE TWITTER
SYSTEM
FOR
JUST ONE
% DAY.
% AND THEN
KIND
OF
LIKE
% DISAPPEARED.%>>
AND
THEN
HOW
DOES
THAT
% COMPARE
TO
THE
GUN
CONTROL
% TWEETS?
% >> THEY
LASTED
FOR
ABOUT
35
% DAYS.
% SO
MUCH
LONGER
PERIOD.
% HOWEVER,
THIS
GUN
CONTROL
% DYNAMIC IS
ECLIPSED
BY
THE
GUN
% RIGHTS
DYNAMIC, WHICH
LASTED
FOR
% ABOUT 40
DAYS.
% >>
AND
YOU'RE ALSO
SAYING
IN
% YOUR
REPORT
THAT
NOT
ONLY
DID
% THE
DEFENSE
OF
GUN
RIGHTS
HAVE
% LASTING POWER
IN
THE
TWITTER
% SYSTEM, BUT
THAT IT
WOULD
KIND
% OF
CYCLE
BACK AS
WELL,
WHERE
THE
% OTHER
THEMES
DIDN'T,
WHERE
IF% THERE
WAS AN
ANNIVERSARY OR
SOME
% KIND OF
ACTION
OR
SOME
KIND
OF
% OTHER NEWS
SPIKE AROUND
THE
% PARTICULAR MASS
SHOOTING?% >> YEAH.
% THE
GUN
CONTROL
TWEETS,
WE
% OBSERVED A
CYCLICLE
!
CYCLICAL
PATTERN
% PROBABLY DUE
TO
THE
ANNIVERSARY% EFFECT
OR
WEEKLY
PATTERN
OF
% TWEETS.
% WE
OBSERVED
MORE
TWEETS
DURING
% THE
WEEKDAYS
AND
LESS
DURING
THE
% WEEKENDS.%>> HOW DO
YOU
EXPLAIN
THE
% DIFFERENCE IN
KIND
OF
THE
WHAT
% I'M
CALLING
THE
LONGEVITY
OF
% THESE
THEMES
IN
THE
TWITTER
% SYSTEM?
% YOU
KNOW,
HOW
DO
YOU
EXPLAIN
WHY
% THE
THOUGHTS AND
PRAYERS
IS
SO
% FLEETING
COMPARED
TO
THE
DEFENSE
% OF
GUN
RIGHTS.% >>
MASS
SHOOTINGS
ARE
TRAGEDIES.
% SO
THE
PUBLIC
TENDS
TO
FORGET
% THEM
QUICKLY.
% PUBLIC
ATTENTION
TEND TO
HAVE
% REALLY SHORT
RESPONSIBLES.
% SO
IT'S
UNSURPRISING
THAT
THOSE
% EVENTS CAN
BE
FORGOTTEN
VERY
% SOON
BECAUSE
OTHER
EVENTS
WILL
% COME UP AND
PEOPLE WILL
SHIFT
% THEIR
ATTENTION
TO
THOSE
EVENTS.% >>
NOW,
THE
RESEARCHERS
IN
THIS
% REPORT
SAY
THE
SIGNAL
ABOUT
THIS
% SENT
TO
JOURNALISTS
AND
% POLITICIANS IS
THAT THE
PASSION
% OF
GUN
CITES
SUPPORTERS
MERITS
% MORE ATTENTION.
% IS
THIS
WHY THERE
IS
SO
LITTLE% SUCCESS WITH GUN
CONTROL
% POLICIES?%>>
YES.
% THIS
IS
WHAT
WE
THINK
KIND
OF
% LIKE SOCIAL
MEDIA
EXPLANATION
% FOR
THE
LEGISLATIVE
STALEMATE
% FOR GUN
CONTROL.
% AS YOU
CAN
SEE,
THE
GUN
RIGHTS
% ADVOCATES HAVE
BEEN
REALLY
% ACTIVE
ON
TWITTER.
% THEY
KEPT
THEIR
VOICE
LOUD
AND
% STRONG.
% AND
THEN
THAT
IMPRESSION LEAD
TO
% THAT
THEY'RE
RESISTANT TO
% CHANGE,
SO
MIGHT
SEND A
SIGNAL
% TO
POLITICIANS TO
WE'RE
PAYING
% ATTENTION TO
ANY
LEGISLATIVE
% ACTIONS.
% SO
HERE WE
ARE
AND
YOU
SHOULD
% PAY ATTENTION
TO
OUR
CONCERNS
% AND LISTEN
TO
OUR
VOICES.
% THIS
IS
DIFFERENT
FROM
THE
GUN
% CONTROL
SIDE,
WHICH
IS
LESS
% ORGANIZED
AND
LESS
--
LASTS
% SHORTER.%>> ALL
RIGHT.
% YINI
ZHANG,
THANKS
VERY
MUCH
FOR
% JOINING US.
% I KNOW
THERE'S
MORE
WORK
AROUND
%