♪ ♪
What does it take to get a good idea rolling?
Vision? Necessity?
Sometimes you need to fish around
for the best ideas.
And Bill and Arthur loved fishing
just like their pal Ole Evinrue.
"Hello!"
The only bad part was the ride home.
Tackling the steep hills with their weak bikes.
"These hills are steep!"
"And our bikes are weak!"
As I was saying, in the late 1890s
lots of people were inventing lots of awesome things.
People were fascinated with machines
and what they could do to improve people's lives.
Bill and Arthur wanted to build a better motorcycle.
They didn't invent the motorcycle.
They simply wanted to make it better.
"I want to make it better"
"Me too."
♪ ♪
So Bill and Arthur set up shop
in the basement beneath the family home
but quickly wore out their welcome.
So they moved into a small wooden shed
in Milwaukee, Wisconsin.
Soon they were joined by Arthur's brothers
Walter and William.
Walter and William Davidson
worked at the Milwaukee Road rail car shop
and provided much needed parts, tools
and expertise that Bill and Arthur needed.
Even so, it took the team two years
to finish the first bike.
In 1903, they sold their first motorcycle
to their friend Henry.
And by 1904, sales were taking off.
Bill Harley and the Davidson brothers were in business.
Harley Davidson Motor Company had arrived.
The new company faced stiff competition.
They decided the best way to get people
to notice their motorcycles was by winning races.
Winning races helped prove that Harley Davidson
made the best motorcycle on the market.
With all their success, the factory expanded
and business grew more than they could have ever dreamed.
Then, came the Great Depression.
Despite the hard times
Harley Davidson stayed in business
and sold their motorcycles at lower prices.
They also adapted their bikes to many uses.
One of these uses was providing motorcycles
during World War I and World War II.
The increase in production meant more jobs for men
and especially women.
It was during this time
that the original founders of the company
Bill, Arthur, William, and Walter, passed away.
The old fishing buddies left behind
a special legacy in Milwaukee.
Many returning GIs had fond memories
of their Harleys from the war.
Some even took them home.
Many of them became lifelong customers.
The Harley Davidson Company
became one of Wisconsin's top employers.
People all over the country were hitting the road
on Harley Davidson motorcycles made in Milwaukee.
The company has had its share of ups and downs
but Milwaukee still takes pride
in being part of Harley Davidson history.
Launched by two kids riding their bikes
Harley Davidson is still rolling ahead today.
Sometimes, you just need to go fishing for good ideas
and see what you catch.