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This is the American traditional
tattoo style.

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Uniform outlines, flat colors,
and classic designs.

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But did you know that Wisconsin
artists played a huge role

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in this style's history?

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Arman diesel,

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a Norwegian born sailor
turned tattoo artist,

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operated a shop in Milwaukee
from the 19

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teens up until the city made
tattooing illegal in 1967.

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He tattooed thousands of people
and helped

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develop, popularize and pass on
the American traditional style.

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Some of his designs,

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like this horned
profile of a woman,

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are still extremely popular
today.

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All this led to diesel
being nicknamed

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the Master of Milwaukee
and Rembrandt of the ride.